Property investment stats for Brent Cross, North West London

• The top postcode district for rental yield offers a strong return of 5.4%, which is appealing for investors who prioritise income.
• With families and young professionals both well-represented, there’s solid demand for both houses and flats to rent.
• The area’s high student population (in the 89th percentile) adds another layer of rental demand, especially for smaller properties.

• Properties currently spend an average of 98 days on the market, so liquidity isn’t as high as in some other London neighbourhoods.
• The rent-to-income ratio is 41.4%, which is high even by London standards and could affect affordability for tenants.
• Annual sales are just 28, suggesting limited turnover and potential challenges if you need to sell quickly.

Over the next year, I expect Brent Cross to remain a steady performer, especially for landlords who value long-term stability over quick wins. The area’s high private rental proportion and strong representation of families and young professionals should keep demand healthy.

Asking prices and rents for both houses and flats are at levels that reflect the area’s popularity, but the relatively long time on market and low sales volume may mean patience is required if you’re planning to sell. For investors willing to take a longer-term view, I think Brent Cross offers a reassuring blend of demand and resilience, albeit with some caution around liquidity and affordability. If you’re seeking a solid, if unspectacular, addition to your London portfolio, this area deserves a closer look.