A complete guide to property investment in Cricklewood.
Last updated: 18 September 2025
Cricklewood sits in North West London and has a strong rental market, reflected in the high proportion of private rented housing in the 98th percentile for Britain. The area’s average rental yield of 5.4% is competitive for London, and there’s a notably youthful and degree-educated population. Owner-occupation is much lower than the national norm (in the 9th percentile), which is typical for this part of the city but still worth noting for investors looking for long-term stability.
Capital growth has been modest, with a 1-year change of -0.3% and an annualised growth over three years of 1.2%, suggesting a steady rather than explosive market. Liquidity is reasonable, with homes spending a median of 80 days on the market and annual sales at 248. Affordability metrics, like a price-to-income ratio of 9.4 and a rent-to-income ratio of 34.4%, are high by UK standards but in line with much of London.
Median price per sq ft
£667 / sq ft
Average rental yield
5.4%
Capital growth (1y)
-0.3%
Sales in past year
248
* Property stats calculated for last full calendar year (2024).
Live prices in Cricklewood, North West London
* Extreme prices clipped for legibility
Median price
£575,000
25% of properties below...
£425,000
75% of properties below...
£850,000
Most expensive property
£5,850,000
Live listings
429
Median days on market
80
Over the next 12 months, I expect Cricklewood’s property market to remain steady rather than spectacular. Rental demand should stay strong, given the area’s youthful, degree-educated population and the high proportion of private renters. The average rental yield of 5.4% and the robust rent levels for a 2-bedroom flat (£2,480) and a 3-bedroom house (£2,751) suggest income-focused investors will continue to find the area appealing.
On the sales side, modest capital growth figures and high affordability ratios mean price rises are likely to be limited. Liquidity should remain reasonable, but buyers will want to negotiate hard given the typical gap between asking and achieved prices (£10,000 (the typical achieved discount)). For investors, stability and reliable income look more likely than rapid gains.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Cricklewood, North West London
£335,000
1 bedroom apartment for sale
Anson Road, Willesden Green, NW2
£400,000
2 bedroom flat for sale
Claremont Road, Cricklewood, London
£250,000
1 bedroom flat for sale
Draycott Close, Cricklewood
£850,000
5 bedroom house for sale
Somerton Road, Cricklewood, London,...
£5,350,000
10 bedroom property for sale
16 Wotton Road, London, NW2
£580,000
3 bedroom maisonette for sale
76 Cotswold Gardens, London, NW2
Buyers have some negotiation leverage, but not much.
• Median discount: £10,000
• 1 in 4 properties sell at > £25,000 below asking
• 1 in 10 properties sell at > £46,000 below asking
In percentage terms:
• Median discount of 1.7%
• 25% of properties discounted by > 4.0%
• 10% of properties discounted by > 6.0%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.