Property investment stats for Willesden Green, North West London

• Rental yields remain attractive, with the top-performing postcode district offering 5.9%, which is notable for London.
• The high proportion of young professionals and students, both in the 80th percentile or higher, supports ongoing demand for rental properties.
• Liquidity is reasonable, with 304 annual sales and an average of 60 days on market, suggesting investors can buy and sell with relative ease.

• The price-to-income ratio stands at 9.1, and the rent-to-income ratio is 35.0%, both of which are high even by London standards, raising questions about long-term affordability for tenants and buyers.
• Achieved prices are typically £15,000 (the typical achieved discount) below asking, indicating buyers have room to negotiate and sellers may need to temper expectations.
• The area’s unemployment rate is in the 91st percentile, which could affect tenant stability and demand if economic conditions worsen.

Looking ahead, Willesden Green is likely to remain popular with renters, especially younger adults and professionals, given its demographic profile. The market’s liquidity and the steady change in capital values — 1.2% over the past year and 0.6% annualised over three years — suggest a stable environment for investors.

Rental demand should stay robust, supported by a large student and professional population, but affordability pressures may cap how much rents or prices can rise in the near term. Investors should expect moderate growth and ongoing competition for quality rental stock, but also be mindful of the area’s high unemployment percentile. Overall, Willesden Green offers a mix of stability and opportunity, with the usual London caveats around affordability and tenant churn.