Property investment stats for Swiss Cottage, North West London

• Rental yields are competitive for London, with an average of 4.4% and the top postcode district achieving 4.9%.
• The area’s high proportion of young professionals and single occupiers ensures a deep pool of tenants and ongoing rental demand.
• Liquidity is strong, with a median time on market of 70 days, making it easier to exit investments compared to less active areas.

• Affordability remains a challenge, with a price-to-income ratio of 10.4 and a rent-to-income ratio of 43.1%, which could limit future price growth.
• The market is skewed towards renters, with owner-occupiers only in the 8th percentile, potentially leading to less stability in the long term.
• Achieved prices tend to be lower than asking, with a median difference of £15,000 (the typical achieved discount), so investors should be prepared for negotiation.

Swiss Cottage’s fundamentals suggest stability rather than explosive growth. The market is supported by a highly skilled, affluent and youthful population, and the area’s long-term appeal is unlikely to fade quickly. Annual sales stand at 533, and the rental sector remains dominant, which should keep yields around 4.4% resilient even if capital growth is steady rather than spectacular.

Given the annualised capital growth over three years of 0.6% and the recent one-year change of 0.7%, investors should expect slow but steady performance rather than dramatic gains. The area’s high asking prices may limit entry for some, but for those seeking a liquid, tenant-rich market in London, Swiss Cottage remains a solid bet. The next 12 months are likely to look much like the last: stable, with modest growth and strong rental demand.