Property investment stats for St Johns Wood, North West London

• The average rental yield of 4.8% is competitive for London, and the highest-yielding postcode district in the area offers 5.0%.
• The local rental market is underpinned by a strong population of students and young professionals, both in the 90th percentile or higher, supporting ongoing tenant demand.
• With private renting in the 96th percentile, investors have access to a market where rental properties are the norm rather than the exception.

• Capital growth has changed by -1.0% in the past year and by -1.0% over three years, suggesting limited short-term price appreciation.
• Affordability is stretched, with a price-to-income ratio of 12.4 and a rent-to-income ratio of 59.7%, which could limit future price or rent rises.
• The median achieved price is £33,825 (the typical achieved discount) below asking, showing buyers have room to negotiate and sellers may need to be flexible.

St Johns Wood is likely to remain a stable but high-cost market, supported by its established appeal to affluent tenants and international buyers. Rental yields, at 4.8%, are attractive for this part of London, but capital growth prospects remain muted given the -0.3% annualised change over three years and recent sales price trends. Investors should expect continued strong demand from renters, especially among students and professionals, but should not count on rapid capital appreciation in the near term.

Liquidity is reasonable, with 336 annual sales and homes spending an average of 110 days on the market, so exits are possible but may require patience and negotiation. Overall, St Johns Wood offers a familiar London mix of stability, high entry costs and steady rental prospects rather than quick wins or bargain opportunities.