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Property investment stats for Notting Hill, West London

A complete guide to property investment in Notting Hill.

Last updated: 3 November 2025

Investment summary

Notting Hill remains one of West London's most recognisable neighbourhoods, with enduring appeal for both renters and buyers. The area is marked by a very high price-to-income ratio of 15.0, which is typical for this part of the capital, and a median price per square foot of £1,307 per sq ft. Liquidity is reasonable, with 506 annual sales and properties spending an average of 81 days on the market. The private rented sector dominates, sitting in the 87th percentile nationally, while owner-occupation is rare, in the 4th percentile.

Despite these high entry costs, investors can expect average rental yields of 4.5%, with the top-performing postcode district achieving 5.2%. Rent-to-income ratios are high at 51.4%, reflecting the area’s popularity among affluent tenants and single professionals, who make up a large share of households.

Image of Notting Hill, West London

Key investment stats for Notting Hill

Median price per sq ft

£1,307 / sq ft

Average rental yield

4.5%

Capital growth (1y)

-3.0%

Sales in past year

506

* Property stats calculated for last full calendar year (2024).

Live property stats in Notting Hill

Live prices in Notting Hill, West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£950,000

25% of properties below...

£650,000

75% of properties below...

£1,950,000

Most expensive property

£42,000,000

Live listings

993

Median days on market

81

Should you invest in Notting Hill?

Opportunities

  • The private rented sector is in the 87th percentile, indicating very strong demand for rental properties and a ready tenant pool.
  • Rental yields are robust for this part of London, with average yields at 4.5% and the top postcode district yielding 5.2%.
  • The area attracts a high proportion of degree-educated residents (91st percentile) and professionals (87th percentile), supporting stable rental income and low void risk.

Risks

  • Capital growth over the past year has changed by -3.0%, and three-year annualised growth sits at 0.6%, which suggests limited short-term price momentum.
  • The price-to-income ratio of 15.0 and rent-to-income ratio of 51.4% both point to affordability pressures, which could limit further price appreciation or rental growth.
  • Owner-occupation is in the 4th percentile, so resale demand is likely to be concentrated among investors and high-income buyers rather than typical owner-occupiers.

Outlook

Notting Hill’s fundamentals remain strong, especially for investors focused on rental income. The dominance of the private rented sector, combined with robust yields of 4.5%, means the area is likely to continue attracting affluent tenants and overseas renters. However, capital growth has been muted, with one-year growth at -3.0% and annualised three-year growth at 0.6%, so investors should be realistic about short-term price gains.

Liquidity is healthy, with properties typically selling within 81 days and a steady flow of transactions. While affordability metrics are stretched, this is standard for prime London neighbourhoods, and the area’s long-term stability remains a draw. Overall, Notting Hill looks set to deliver steady rental returns, but those seeking rapid capital appreciation may need to adjust expectations.

Live properties in Notting Hill

Investment properties in Notting Hill, West London

2 bedroom flat for sale
53% below median price

£550,000

2 bedroom flat for sale

Queensway, Hyde Park

Properties needing refurbishment in Notting Hill, West London
Needs Refurb
2 bedroom flat for sale
On market for 172 days

£495,000

2 bedroom flat for sale

Queensdale Crescent, Holland Park, ...

Slow to sell properties in Notting Hill, West London
Slow to Sell
2 bedroom flat for sale
Reduced by 40%

£450,000

2 bedroom flat for sale

Notting Hill Gate, London, W11

Big price drop properties in Notting Hill, West London
Big Price Drop
10 bedroom house for sale
10,290 sq ft

£27,500,000

10 bedroom house for sale

Holland Park, London, W11

Properties with planning granted in Notting Hill, West London
Planning Granted
2 bedroom apartment for sale
63% below median price

£220,000

2 bedroom apartment for sale

Westbourne Grove, West Kirby, Wirra...

Low price-per-sq-ft properties in Notting Hill, West London
Low Price per Sq Ft
2 bedroom flat for sale
68% below median price

£340,000 - Guide Price

2 bedroom flat for sale

Queensdale Crescent, London, W11, ...

Auction properties in Notting Hill, West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £19,975

• 1 in 4 properties sell at > £50,000 below asking

• 1 in 10 properties sell at > £171,500 below asking

In percentage terms:

• Median discount of 2.1%

• 25% of properties discounted by > 4.3%

• 10% of properties discounted by > 7.8%

Best places to invest in Notting Hill

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W25.2%-3.8%£1,197 / sq ft
2W104.6%0.6%£972 / sq ft
3W114.0%0.5%£1,423 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.