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Property investment stats for Shepherds Bush, West London

A complete guide to property investment in Shepherds Bush.

Last updated: 18 September 2025

Investment summary

Shepherds Bush sits in West London and is marked by its highly urban, diverse population and a rental market that dominates over owner-occupation. The area's property market has recently seen a shift, with the 1-year capital growth at -15.0% and a 3-year annualised growth rate of -2.9%. Prices are relatively high for London, as shown by a median price per square foot of £787 per sq ft, while the price-to-income ratio stands at 9.5, which reflects local affordability challenges typical for this part of the city.

Demand is supported by a large student and young professional population, both in the 90th percentile or higher compared to Britain. The private rental sector is particularly strong, with 87th percentile representation, and the average rental yield is 5.3%.

Image of Shepherds Bush, West London

Key investment stats for Shepherds Bush

Median price per sq ft

£787 / sq ft

Average rental yield

5.3%

Capital growth (1y)

-15.0%

Sales in past year

452

* Property stats calculated for last full calendar year (2024).

Live property stats in Shepherds Bush

Live prices in Shepherds Bush, West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£700,000

25% of properties below...

£485,000

75% of properties below...

£1,100,000

Most expensive property

£7,500,000

Live listings

582

Median days on market

60

Should you invest in Shepherds Bush?

Opportunities

  • The area's average rental yield of 5.3% is attractive for buy-to-let investors, especially considering the high proportion of private rented homes (87th percentile).
  • Demand is underpinned by a large student and young professional base, both in the 90th percentile or higher, which should support ongoing rental demand.
  • The top postcode district offers a slightly higher rental yield of 5.5%, providing scope for targeted investments.

Risks

  • The 1-year capital growth has changed by -15.0%, and 3-year growth is also negative at -8.4%, indicating recent value pressures.
  • Affordability remains stretched, with a price-to-income ratio of 9.5 and a rent-to-income ratio of 45.6%, potentially limiting both buyer and tenant pools.
  • The median of achieved minus asking price is £10,000 (the typical achieved discount), suggesting buyers may expect discounts, which could affect returns on sale.

Outlook

The next 12 months in Shepherds Bush are likely to see continued strong rental demand, thanks to the area's appeal for students and young professionals. Rental yields are expected to remain steady around 5.3%, especially with the private rented sector's dominance and relatively fast turnover (average days on market is 60 days).

On the sales side, price pressures may persist given the recent negative capital growth and the high price-to-income ratio. However, liquidity remains reasonable, with 452 annual transactions and a typical sale taking 60 days. Investors should expect stability in the rental market, but muted prospects for capital appreciation in the short term.

Live properties in Shepherds Bush

Investment properties in Shepherds Bush, West London

2 bedroom flat for sale
22% below median price

£399,999

2 bedroom flat for sale

Lime Grove, London

Properties needing refurbishment in Shepherds Bush, West London
Needs Refurb
4 bedroom end of terrace house for sale
15% below median price

£1,299,000 - Guide Price

4 bedroom end of terrace house for sale

Aldbourne Road, London, W12

Priced to sell properties in Shepherds Bush, West London
Priced to Sell
3 bedroom duplex for sale
On market for 169 days

£875,000 - Guide Price

3 bedroom duplex for sale

Stamford Brook Road, London, W6

Slow to sell properties in Shepherds Bush, West London
Slow to Sell
5 bedroom house for sale
Reduced by 27%

£1,000,000 - Guide Price

5 bedroom house for sale

Vespan Road, London, W12

Big price drop properties in Shepherds Bush, West London
Big Price Drop
9 bedroom house of multiple occupation for sale
High yield opportunity

£1,500,000

9 bedroom house of multiple occupation for sale

Adelaide Grove, London, W12

HMO properties in Shepherds Bush, West London
HMO
3 bedroom terraced house for sale
1,127 sq ft

£825,000

3 bedroom terraced house for sale

Becklow Road, Shepherd's Bush W12

Properties with planning granted in Shepherds Bush, West London
Planning Granted
2 bedroom flat for sale
42% below median price

£625,000 - Guide Price

2 bedroom flat for sale

Lefroy Road, London, W12

Low price-per-sq-ft properties in Shepherds Bush, West London
Low Price per Sq Ft
4 bedroom maisonette for sale
10% below median price

£950,000 - Guide Price

4 bedroom maisonette for sale

Stanlake Road, London

Auction properties in Shepherds Bush, West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Discounts exist, but they won't transform deal economics on their own.

Headline stats

• Median discount: £10,000

• 1 in 4 properties sell at > £25,000 below asking

• 1 in 10 properties sell at > £53,332 below asking

In percentage terms:

• Median discount of 1.9%

• 25% of properties discounted by > 3.5%

• 10% of properties discounted by > 5.2%

Best places to invest in Shepherds Bush

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W125.5%-2.8%£805 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.