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Property investment stats for Kensington, West London

A complete guide to property investment in Kensington.

Last updated: 18 September 2025

Investment summary

Kensington is a magnet for high-income renters and buyers, and it shows in both its prices and its population mix. The area sits in the upper ranks for professionals, degree-holders and young adults, while families are rare and private renting dominates. The typical price per square foot is steep at £1,394 per sq ft, and affordability is stretched with a price-to-income ratio of 13.7 and a rent-to-income ratio of 50.9% — numbers that might make most of Britain blink but are par for the course in this part of London. Sales volumes are steady at 752 and homes spend an average of 82 days on the market, which suggests a market that moves but is not frantic.

Image of Kensington, West London

Key investment stats for Kensington

Median price per sq ft

£1,394 / sq ft

Average rental yield

4.2%

Capital growth (1y)

-5.0%

Sales in past year

752

* Property stats calculated for last full calendar year (2024).

Live property stats in Kensington

Live prices in Kensington, West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,500,000

25% of properties below...

£895,000

75% of properties below...

£2,875,000

Most expensive property

£80,000,000

Live listings

1,859

Median days on market

82

Should you invest in Kensington?

Opportunities

  • The area boasts a strong rental market, with the private rented sector in the 99th percentile and average yields of 4.2%; the top postcode district manages a yield of 4.6%.
  • High demand from professionals and international tenants keeps rents for flats and houses robust, with a current median asking rent of £5,000 for a two-bedroom flat and £9,100 for a three-bedroom house.
  • The population is highly educated and professional, which supports both rental stability and property values over the long run.

Risks

  • Capital growth has changed by -5.0% over one year and -3.8% over three years, with annualised three-year growth at -1.3%; this signals that short-term price appreciation is not guaranteed.
  • The area’s high price-to-income and rent-to-income ratios mean affordability is stretched even by London standards, which could limit future growth or liquidity.
  • Achieved prices are typically below asking by £40,000 (the typical achieved discount), so sellers may need to temper their expectations.

Outlook

Over the next twelve months, I expect Kensington to remain a stable if unspectacular performer. The sheer weight of demand from affluent renters and buyers, especially professionals and international tenants, will likely keep the rental market buoyant. While capital values have changed by -5.0% in the past year, the area's long-term appeal and liquidity should help prevent any sharp corrections.

Affordability will continue to be a barrier for many, but for investors focused on prime London rental stock, the fundamentals remain attractive. The market may not offer quick wins, but it has a track record of resilience and steady demand. All told, Kensington is likely to reward patience and a focus on income rather than rapid capital growth.

Live properties in Kensington

Investment properties in Kensington, West London

2 bedroom apartment for sale
65% below median price

£700,000 - Offers Over

2 bedroom apartment for sale

Stanhope Gardens, South Kensington,...

Properties needing refurbishment in Kensington, West London
Needs Refurb
1 bedroom apartment for sale
On market for 169 days

£450,000 - Offers in Excess of

1 bedroom apartment for sale

Old Brompton Road, Earls Court, Lon...

Slow to sell properties in Kensington, West London
Slow to Sell
3 bedroom apartment for sale
Reduced by 26%

£1,250,000

3 bedroom apartment for sale

Queens Gate, London

Big price drop properties in Kensington, West London
Big Price Drop
6 bedroom flat for sale
High yield opportunity

£2,550,000

6 bedroom flat for sale

Old Brompton Road, Earls Court, Lon...

HMO properties in Kensington, West London
HMO
10 bedroom house for sale
10,290 sq ft

£27,500,000

10 bedroom house for sale

Holland Park, London, W11

Properties with planning granted in Kensington, West London
Planning Granted
1 bedroom flat for sale
71% below median price

£415,000 - Offers in Excess of

1 bedroom flat for sale

Point West, South Kensington, Londo...

Low price-per-sq-ft properties in Kensington, West London
Low Price per Sq Ft
Studio flat for sale
40% below median price

£450,000 - Guide Price

Studio flat for sale

Rutland Gate, Knightsbridge, London...

Auction properties in Kensington, West London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

Asking prices are aspirational; achieved prices consistently lower.

Headline stats

• Median discount: £40,000

• 1 in 4 properties sell at > £125,000 below asking

• 1 in 10 properties sell at > £229,000 below asking

In percentage terms:

• Median discount of 3.7%

• 25% of properties discounted by > 6.7%

• 10% of properties discounted by > 9.8%

Best places to invest in Kensington

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W144.6%-1.5%£931 / sq ft
2W84.5%-1.0%£1,523 / sq ft
3SW54.2%-0.2%£1,153 / sq ft
4SW73.6%-2.2%£1,522 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.