A complete guide to property investment in Kensington.
Last updated: 18 September 2025
Kensington is a magnet for high-income renters and buyers, and it shows in both its prices and its population mix. The area sits in the upper ranks for professionals, degree-holders and young adults, while families are rare and private renting dominates. The typical price per square foot is steep at £1,394 per sq ft, and affordability is stretched with a price-to-income ratio of 13.7 and a rent-to-income ratio of 50.9% — numbers that might make most of Britain blink but are par for the course in this part of London. Sales volumes are steady at 752 and homes spend an average of 82 days on the market, which suggests a market that moves but is not frantic.
Median price per sq ft
£1,394 / sq ft
Average rental yield
4.2%
Capital growth (1y)
-5.0%
Sales in past year
752
* Property stats calculated for last full calendar year (2024).
Live prices in Kensington, West London
* Extreme prices clipped for legibility
Median price
£1,500,000
25% of properties below...
£895,000
75% of properties below...
£2,875,000
Most expensive property
£80,000,000
Live listings
1,859
Median days on market
82
Over the next twelve months, I expect Kensington to remain a stable if unspectacular performer. The sheer weight of demand from affluent renters and buyers, especially professionals and international tenants, will likely keep the rental market buoyant. While capital values have changed by -5.0% in the past year, the area's long-term appeal and liquidity should help prevent any sharp corrections.
Affordability will continue to be a barrier for many, but for investors focused on prime London rental stock, the fundamentals remain attractive. The market may not offer quick wins, but it has a track record of resilience and steady demand. All told, Kensington is likely to reward patience and a focus on income rather than rapid capital growth.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Kensington, West London
£700,000 - Offers Over
2 bedroom apartment for sale
Stanhope Gardens, South Kensington,...
£450,000 - Offers in Excess of
1 bedroom apartment for sale
Old Brompton Road, Earls Court, Lon...
£1,250,000
3 bedroom apartment for sale
Queens Gate, London
£2,550,000
6 bedroom flat for sale
Old Brompton Road, Earls Court, Lon...
£27,500,000
10 bedroom house for sale
Holland Park, London, W11
£415,000 - Offers in Excess of
1 bedroom flat for sale
Point West, South Kensington, Londo...
£450,000 - Guide Price
Studio flat for sale
Rutland Gate, Knightsbridge, London...
Asking prices are aspirational; achieved prices consistently lower.
• Median discount: £40,000
• 1 in 4 properties sell at > £125,000 below asking
• 1 in 10 properties sell at > £229,000 below asking
In percentage terms:
• Median discount of 3.7%
• 25% of properties discounted by > 6.7%
• 10% of properties discounted by > 9.8%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.