A complete guide to property investment in Fulham.
Last updated: 18 September 2025
Fulham combines a highly educated, professional population with a strong presence of young adults and private renters, making it a classic London rental market. The area’s owner-occupation is in the lowest tenth compared to Britain, while private renting is in the highest tenth, supporting consistent rental demand. The current median asking sale price for a three-bedroom house is £1,350,000, with a two-bedroom flat at £750,000. Rents remain steep, with a three-bedroom house at £4,498 and a two-bedroom flat at £3,900.
Rental yields are robust for London, with an average of 5.1% and the top postcode district achieving 5.9%. However, capital growth over the past year has changed by -3.6%, though the three-year figure sits at 4.9%.
Median price per sq ft
£965 / sq ft
Average rental yield
5.1%
Capital growth (1y)
-3.6%
Sales in past year
1,229
* Property stats calculated for last full calendar year (2024).
Live prices in Fulham, South West London
* Extreme prices clipped for legibility
Median price
£800,000
25% of properties below...
£595,000
75% of properties below...
£1,300,000
Most expensive property
£25,000,000
Live listings
1,218
Median days on market
71
The outlook for Fulham is steady, with rental demand likely to remain firm given the area’s demographic profile and the prevalence of private renting. While recent capital growth has changed by -3.6%, the three-year annualised growth sits at 1.6%, indicating some underlying long-term resilience.
Affordability pressures are significant, but this is typical for London and does not appear to be deterring the area’s core tenant base of young, highly qualified professionals. Investors should expect stable rental income rather than rapid capital appreciation. In summary, Fulham offers a classic London rental proposition: strong tenant demand, high liquidity, and a relatively stable outlook, albeit with the usual challenges of affordability and price sensitivity.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Fulham, South West London
£290,000 - Offers in Region of
2 bedroom flat for sale
Glyn Court, Leigham Court Road, Str...
£625,000 - Offers in Excess of
2 bedroom apartment for sale
Dawes Road, London
£695,000
4 bedroom apartment for sale
Everington Street, Hammersmith, Lon...
£300,000
1 bedroom flat for sale
Filmer Road, London
£3,000,000
8 bedroom terraced house for sale
Crondace Road, Parsons Green, Londo...
£3,000,000 - Offers in Excess of
4 bedroom detached house for sale
Margravine Gardens, Barons Court, ...
£800,000
4 bedroom flat for sale
West Kensington Mansions, Beaumont...
£1,650,000 - Guide Price
8 bedroom terraced house for sale
Fulham Palace Road, London, W6
Typical discounts are limited but real — expect to achieve a reduction off asking.
• Median discount: £15,000
• 1 in 4 properties sell at > £40,000 below asking
• 1 in 10 properties sell at > £88,500 below asking
In percentage terms:
• Median discount of 1.6%
• 25% of properties discounted by > 3.6%
• 10% of properties discounted by > 5.6%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.