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Property investment stats for Fulham, South West London

A complete guide to property investment in Fulham.

Last updated: 18 September 2025

Investment summary

Fulham combines a highly educated, professional population with a strong presence of young adults and private renters, making it a classic London rental market. The area’s owner-occupation is in the lowest tenth compared to Britain, while private renting is in the highest tenth, supporting consistent rental demand. The current median asking sale price for a three-bedroom house is £1,350,000, with a two-bedroom flat at £750,000. Rents remain steep, with a three-bedroom house at £4,498 and a two-bedroom flat at £3,900.

Rental yields are robust for London, with an average of 5.1% and the top postcode district achieving 5.9%. However, capital growth over the past year has changed by -3.6%, though the three-year figure sits at 4.9%.

Image of Fulham, South West London

Key investment stats for Fulham

Median price per sq ft

£965 / sq ft

Average rental yield

5.1%

Capital growth (1y)

-3.6%

Sales in past year

1,229

* Property stats calculated for last full calendar year (2024).

Live property stats in Fulham

Live prices in Fulham, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£800,000

25% of properties below...

£595,000

75% of properties below...

£1,300,000

Most expensive property

£25,000,000

Live listings

1,218

Median days on market

71

Should you invest in Fulham?

Opportunities

  • The average rental yield of 5.1% is attractive for London, especially in the top-performing postcode district where yields reach 5.9%.
  • High demand from young professionals and students (with the 20-30 age group in the 97th percentile and students in the 90th) supports strong rental occupancy.
  • Liquidity is solid, with 1,229 annual sales and a typical time on market of 71 days.

Risks

  • Capital growth has changed by -3.6% over the past year, which may concern investors seeking short-term appreciation.
  • Affordability remains stretched, with a price-to-income ratio of 10.7 and rent-to-income at 42.0%, which could limit further upward movement in prices or rents.
  • The achieved price is typically £15,000 (the typical achieved discount) below asking, suggesting buyers have some negotiating power and sellers may need to be flexible.

Outlook

The outlook for Fulham is steady, with rental demand likely to remain firm given the area’s demographic profile and the prevalence of private renting. While recent capital growth has changed by -3.6%, the three-year annualised growth sits at 1.6%, indicating some underlying long-term resilience.

Affordability pressures are significant, but this is typical for London and does not appear to be deterring the area’s core tenant base of young, highly qualified professionals. Investors should expect stable rental income rather than rapid capital appreciation. In summary, Fulham offers a classic London rental proposition: strong tenant demand, high liquidity, and a relatively stable outlook, albeit with the usual challenges of affordability and price sensitivity.

Live properties in Fulham

Investment properties in Fulham, South West London

2 bedroom flat for sale
52% below median price

£290,000 - Offers in Region of

2 bedroom flat for sale

Glyn Court, Leigham Court Road, Str...

Properties needing refurbishment in Fulham, South West London
Needs Refurb
2 bedroom apartment for sale
54% below median price

£625,000 - Offers in Excess of

2 bedroom apartment for sale

Dawes Road, London

Priced to sell properties in Fulham, South West London
Priced to Sell
4 bedroom apartment for sale
On market for 178 days

£695,000

4 bedroom apartment for sale

Everington Street, Hammersmith, Lon...

Slow to sell properties in Fulham, South West London
Slow to Sell
1 bedroom flat for sale
Reduced by 20%

£300,000

1 bedroom flat for sale

Filmer Road, London

Big price drop properties in Fulham, South West London
Big Price Drop
8 bedroom terraced house for sale
High yield opportunity

£3,000,000

8 bedroom terraced house for sale

Crondace Road, Parsons Green, Londo...

HMO properties in Fulham, South West London
HMO
4 bedroom detached house for sale
3,118 sq ft

£3,000,000 - Offers in Excess of

4 bedroom detached house for sale

Margravine Gardens, Barons Court, ...

Properties with planning granted in Fulham, South West London
Planning Granted
4 bedroom flat for sale
68% below median price

£800,000

4 bedroom flat for sale

West Kensington Mansions, Beaumont...

Low price-per-sq-ft properties in Fulham, South West London
Low Price per Sq Ft
8 bedroom terraced house for sale
43% below median price

£1,650,000 - Guide Price

8 bedroom terraced house for sale

Fulham Palace Road, London, W6

Auction properties in Fulham, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Typical discounts are limited but real — expect to achieve a reduction off asking.

Headline stats

• Median discount: £15,000

• 1 in 4 properties sell at > £40,000 below asking

• 1 in 10 properties sell at > £88,500 below asking

In percentage terms:

• Median discount of 1.6%

• 25% of properties discounted by > 3.6%

• 10% of properties discounted by > 5.6%

Best places to invest in Fulham

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W65.9%1.1%£920 / sq ft
2SW64.9%1.7%£983 / sq ft
3W144.6%-1.5%£931 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.