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Property investment stats for South Kensington, South West London

A complete guide to property investment in South Kensington.

Last updated: 18 September 2025

Investment summary

South Kensington is a magnet for highly educated professionals and a youthful, cosmopolitan crowd, with the degree-educated and professionals population both in the 99th percentile. The area is dominated by private renters (also in the 99th percentile), and single occupier households are exceptionally common. Families are rare, but the area’s appeal to students and young professionals is clear, given the student population is in the 97th percentile and the 20-30 age group is in the 92nd percentile. Affordability is a challenge, as seen in the price-to-income ratio of 15.9 and rent-to-income ratio of 55.3%, but this is typical for prime London locations.

Sales liquidity is moderate, with properties spending 91 days on the market, and there are 470 annual sales, suggesting a stable if not fast-moving market. Recent capital growth has changed by -5.1% over the past year and by -2.4% over three years, while the annualised growth over three years is -0.8%.

Image of South Kensington, South West London

Key investment stats for South Kensington

Median price per sq ft

£1,501 / sq ft

Average rental yield

3.9%

Capital growth (1y)

-5.1%

Sales in past year

470

* Property stats calculated for last full calendar year (2024).

Live property stats in South Kensington

Live prices in South Kensington, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,800,000

25% of properties below...

£1,100,000

75% of properties below...

£3,500,000

Most expensive property

£80,000,000

Live listings

1,185

Median days on market

91

Should you invest in South Kensington?

Opportunities

  • The top postcode district for rental yield in the area delivers a yield of 4.5%, which is attractive for buy-to-let investors targeting premium London renters.
  • With a private rented housing percentile of 99, demand for high-quality rental properties remains very strong.
  • The highly educated and professional tenant base means there is less risk of rental arrears and a preference for well-maintained, higher-end accommodation.

Risks

  • The median price per square foot is £1,501 per sq ft, making entry costs high and affordability a persistent challenge.
  • Recent capital growth has changed by -5.1% in the last year and by -2.4% over three years, so investors should not expect rapid appreciation in the short term.
  • The difference between achieved and asking prices is £50,000 (the typical achieved discount), which may indicate a need for negotiation and realistic pricing.

Outlook

Looking ahead, South Kensington’s fundamentals remain robust, especially given its appeal to international tenants, professionals and students. The high proportion of renters and single occupiers, combined with a steady influx of young, educated residents, suggests that rental demand will stay resilient.

While capital growth has changed by -5.1% over the past year and the three-year annualised growth is -0.8%, the long-term stability of the area’s market continues to attract investors seeking security rather than quick gains. The current asking prices for both sales and rents — such as £2,850,000 for a three-bedroom house and £4,875 for a two-bedroom flat — reflect the premium nature of the neighbourhood. Investors should expect the market to favour those with a long-term outlook and a willingness to compete for high-quality tenants, rather than those seeking rapid returns.

Live properties in South Kensington

Investment properties in South Kensington, South West London

2 bedroom apartment for sale
65% below median price

£700,000 - Offers Over

2 bedroom apartment for sale

Stanhope Gardens, South Kensington,...

Properties needing refurbishment in South Kensington, South West London
Needs Refurb
7 bedroom block of apartments for sale
On market for 172 days

£2,750,000

7 bedroom block of apartments for sale

Redcliffe Gardens, London, SW10

Slow to sell properties in South Kensington, South West London
Slow to Sell
3 bedroom flat for sale
Reduced by 28%

£1,800,000

3 bedroom flat for sale

Wrights Lane, Kensington, London, W...

Big price drop properties in South Kensington, South West London
Big Price Drop
6 bedroom flat for sale
High yield opportunity

£2,550,000

6 bedroom flat for sale

Old Brompton Road, Earls Court, Lon...

HMO properties in South Kensington, South West London
HMO
11 bedroom apartment for sale
8,260 sq ft

£9,575,000 - Guide Price

11 bedroom apartment for sale

Onslow Gardens, London, SW7

Properties with planning granted in South Kensington, South West London
Planning Granted
1 bedroom flat for sale
71% below median price

£415,000 - Offers in Excess of

1 bedroom flat for sale

Point West, South Kensington, Londo...

Low price-per-sq-ft properties in South Kensington, South West London
Low Price per Sq Ft
Studio flat for sale
40% below median price

£450,000 - Guide Price

Studio flat for sale

Rutland Gate, Knightsbridge, London...

Auction properties in South Kensington, South West London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

Negotiation is the norm — most buyers achieve a meaningful discount.

Headline stats

• Median discount: £50,000

• 1 in 4 properties sell at > £145,000 below asking

• 1 in 10 properties sell at > £258,000 below asking

In percentage terms:

• Median discount of 4.1%

• 25% of properties discounted by > 6.0%

• 10% of properties discounted by > 9.3%

Best places to invest in South Kensington

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W84.5%-1.0%£1,523 / sq ft
2SW104.3%-0.2%£1,256 / sq ft
3SW54.2%-0.2%£1,153 / sq ft
4SW34.1%-0.4%£1,638 / sq ft
5SW73.6%-2.2%£1,522 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.