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Property investment stats for Parsons Green, South West London

A complete guide to property investment in Parsons Green.

Last updated: 18 September 2025

Investment summary

Parsons Green sits in the heart of South West London, attracting a highly educated and professional crowd. The area is dominated by private renters, with the private rental sector in the 94th percentile compared to the rest of Britain, and owner-occupation in the 11th percentile, which is typical for this part of London. The median price per square foot is £1,002 per sq ft, making it one of the pricier neighbourhoods, but buyers and renters here are used to these figures. Liquidity is reasonable, with homes spending an average of 72 days before selling, and annual sales standing at 538.

Image of Parsons Green, South West London

Key investment stats for Parsons Green

Median price per sq ft

£1,002 / sq ft

Average rental yield

4.8%

Capital growth (1y)

-5.8%

Sales in past year

538

* Property stats calculated for last full calendar year (2024).

Live property stats in Parsons Green

Live prices in Parsons Green, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£799,000

25% of properties below...

£595,000

75% of properties below...

£1,400,000

Most expensive property

£25,000,000

Live listings

424

Median days on market

72

Should you invest in Parsons Green?

Opportunities

  • The area offers strong rental yields, with an average of 4.8%, and the top postcode district yielding 4.9%, which is competitive for London.
  • High demand from a young, professional, and degree-educated population (in the 98th and 97th percentiles) supports stable rental income.
  • The market sees a steady flow of transactions, with 538 sales per year and a typical sale taking 72 days.

Risks

  • Recent capital growth over the past year has changed by -5.8%, suggesting short-term volatility.
  • Affordability is stretched, with a price-to-income ratio of 11.6 and a rent-to-income ratio of 38.8%, which could limit future price growth.
  • The gap between asking and achieved prices, at £15,000 (the typical achieved discount), hints at buyers having negotiation power.

Outlook

Looking ahead, Parsons Green is likely to remain a favourite for affluent professionals and young renters, given its strong educational and professional demographics. The private rental market is expected to stay robust, underpinned by high demand and limited owner-occupation. While recent capital growth has changed by -5.8% over the past year, the three-year figure of 3.4% (annualised at 1.1%) points to longer-term stability typical of established London neighbourhoods.

Asking prices for a 3-bedroom house currently stand at £1,250,000, with rents at £4,499, while 2-bedroom flats are being marketed at £700,000 for sale and £3,200 for rent. Affordability will remain a challenge, but the area's appeal to well-paid professionals should support ongoing demand. Investors should expect steady, if unspectacular, returns and the reassurance of a market driven by London’s long-term fundamentals.

Live properties in Parsons Green

Investment properties in Parsons Green, South West London

3 bedroom flat for sale
18% below median price

£825,000

3 bedroom flat for sale

Filmer Road, London

Properties needing refurbishment in Parsons Green, South West London
Needs Refurb
1 bedroom flat for sale
On market for 178 days

£400,000 - Offers in Excess of

1 bedroom flat for sale

Maltings Place, Fulham Broadway, Lo...

Slow to sell properties in Parsons Green, South West London
Slow to Sell
1 bedroom flat for sale
Reduced by 20%

£300,000

1 bedroom flat for sale

Filmer Road, London

Big price drop properties in Parsons Green, South West London
Big Price Drop
8 bedroom terraced house for sale
High yield opportunity

£3,000,000

8 bedroom terraced house for sale

Crondace Road, Parsons Green, Londo...

HMO properties in Parsons Green, South West London
HMO
5 bedroom terraced house for sale
1,932 sq ft

£2,250,000 - Guide Price

5 bedroom terraced house for sale

Broomhouse Lane, Fulham, London, SW...

Properties with planning granted in Parsons Green, South West London
Planning Granted
3 bedroom end of terrace house for sale
59% below median price

£1,300,000 - Guide Price

3 bedroom end of terrace house for sale

Salisbury Mews, London

Low price-per-sq-ft properties in Parsons Green, South West London
Low Price per Sq Ft
1 bedroom flat for sale
29% below median price

£350,000 - Guide Price

1 bedroom flat for sale

Hamble Street, Fulham, SW6

Auction properties in Parsons Green, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Discounts exist, but they won't transform deal economics on their own.

Headline stats

• Median discount: £15,000

• 1 in 4 properties sell at > £45,000 below asking

• 1 in 10 properties sell at > £100,000 below asking

In percentage terms:

• Median discount of 1.7%

• 25% of properties discounted by > 4.0%

• 10% of properties discounted by > 5.4%

Best places to invest in Parsons Green

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW64.9%1.7%£983 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.