A complete guide to property investment in Parsons Green.
Last updated: 18 September 2025
Parsons Green sits in the heart of South West London, attracting a highly educated and professional crowd. The area is dominated by private renters, with the private rental sector in the 94th percentile compared to the rest of Britain, and owner-occupation in the 11th percentile, which is typical for this part of London. The median price per square foot is £1,002 per sq ft, making it one of the pricier neighbourhoods, but buyers and renters here are used to these figures. Liquidity is reasonable, with homes spending an average of 72 days before selling, and annual sales standing at 538.
Median price per sq ft
£1,002 / sq ft
Average rental yield
4.8%
Capital growth (1y)
-5.8%
Sales in past year
538
* Property stats calculated for last full calendar year (2024).
Live prices in Parsons Green, South West London
* Extreme prices clipped for legibility
Median price
£799,000
25% of properties below...
£595,000
75% of properties below...
£1,400,000
Most expensive property
£25,000,000
Live listings
424
Median days on market
72
Looking ahead, Parsons Green is likely to remain a favourite for affluent professionals and young renters, given its strong educational and professional demographics. The private rental market is expected to stay robust, underpinned by high demand and limited owner-occupation. While recent capital growth has changed by -5.8% over the past year, the three-year figure of 3.4% (annualised at 1.1%) points to longer-term stability typical of established London neighbourhoods.
Asking prices for a 3-bedroom house currently stand at £1,250,000, with rents at £4,499, while 2-bedroom flats are being marketed at £700,000 for sale and £3,200 for rent. Affordability will remain a challenge, but the area's appeal to well-paid professionals should support ongoing demand. Investors should expect steady, if unspectacular, returns and the reassurance of a market driven by London’s long-term fundamentals.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Parsons Green, South West London
£825,000
3 bedroom flat for sale
Filmer Road, London
£400,000 - Offers in Excess of
1 bedroom flat for sale
Maltings Place, Fulham Broadway, Lo...
£300,000
1 bedroom flat for sale
Filmer Road, London
£3,000,000
8 bedroom terraced house for sale
Crondace Road, Parsons Green, Londo...
£2,250,000 - Guide Price
5 bedroom terraced house for sale
Broomhouse Lane, Fulham, London, SW...
£1,300,000 - Guide Price
3 bedroom end of terrace house for sale
Salisbury Mews, London
£350,000 - Guide Price
1 bedroom flat for sale
Hamble Street, Fulham, SW6
Discounts exist, but they won't transform deal economics on their own.
• Median discount: £15,000
• 1 in 4 properties sell at > £45,000 below asking
• 1 in 10 properties sell at > £100,000 below asking
In percentage terms:
• Median discount of 1.7%
• 25% of properties discounted by > 4.0%
• 10% of properties discounted by > 5.4%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.