Property investment stats for Earlsfield, South West London

• Rental demand is robust, with the private rented sector in the 90th percentile and a strong rental yield of 5.0%.
• The area attracts well-educated, professional tenants, which can support stable tenancies and reduce void periods.
• Capital growth over the past year has changed by 2.6%, and three-year growth sits at 6.2%, suggesting a stable if unspectacular appreciation.

• Affordability is stretched, with a price-to-income ratio of 6.7 and a rent-to-income ratio of 27.4%, which could limit upside for both buyers and renters.
• Owner-occupation is in the 16th percentile, which may mean fewer long-term residents and a more transient population.
• Achieved prices are on average £5,000 (the typical achieved discount) below asking, hinting at some negotiation power for buyers but also possible resistance at current price levels.

I expect Earlsfield to remain a popular spot for professionals and couples, given its demographic strengths and the high proportion of private renters. Liquidity is decent, with properties spending an average of 63 days on the market, so investors should not struggle too much to buy or sell.

Rental yields are attractive at 5.0%, and asking rents for both flats and houses are supported by strong demand. While capital growth is not spectacular — annualised three-year growth is 2.0% — it is steady, which is typical for established London neighbourhoods.

The biggest challenge is affordability, with both sale and rental prices at levels that could make future growth slower. Still, the area’s stability and appeal to professionals make it a solid choice for investors focused on long-term value rather than quick wins.