A complete guide to property investment in Wimbledon.
Last updated: 18 September 2025
Wimbledon stands out for its blend of stability and steady growth, making it a strong choice for investors who value long-term resilience over quick wins. The area is known for a diverse mix of residents, with a particularly high proportion of degree-educated people (in the 96th percentile) and professionals or managers (in the 95th percentile), which supports sustained demand for quality housing. Liquidity is decent, with homes spending a typical 69 days on the market and annual sales at 1,575, reflecting healthy turnover. The private rental sector is robust (in the 89th percentile), and the price-to-income ratio of 7.1 is in line with what you would expect for an established London neighbourhood.
Rental yields are healthy at 5.1%, and capital growth over the past year has changed by 2.0%, suggesting that Wimbledon is quietly reliable rather than headline-grabbing. Affordability is a challenge, but this is par for the course in London and is balanced by the area's appeal to affluent professionals and families.
Median price per sq ft
£745 / sq ft
Average rental yield
5.1%
Capital growth (1y)
2.0%
Sales in past year
1,575
* Property stats calculated for last full calendar year (2024).
Live prices in Wimbledon, South West London
* Extreme prices clipped for legibility
Median price
£600,000
25% of properties below...
£425,000
75% of properties below...
£975,000
Most expensive property
£10,000,000
Live listings
1,212
Median days on market
69
Wimbledon is likely to remain a solid bet for investors who prioritise stability and long-term value. The area’s high concentration of professionals and degree-educated residents should continue to underpin both the sales and rental markets, even if affordability remains a challenge. With capital growth over three years annualising at 1.3%, investors can expect slow but steady appreciation rather than dramatic price swings.
Rental demand looks set to stay strong, given the area’s appeal to young professionals and families, and the private rented sector’s prominence. While the gap between asking and achieved prices suggests buyers have the upper hand for now, this also means opportunities for negotiation. Overall, Wimbledon’s fundamentals point to continued resilience and modest growth over the next year.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Wimbledon, South West London
£400,000
2 bedroom maisonette for sale
Devonshire Road, Colliers Wood
£395,000
3 bedroom flat for sale
Whitlock Drive, Southfields, London...
£425,000
2 bedroom flat for sale
Darlaston Road, Wimbledon
£625,000 - Guide Price
5 bedroom terraced house for sale
Raynes Park, London, SW20
£7,650,000 - Guide Price
8 bedroom detached house for sale
Somerset Road, Wimbledon, London, S...
£145,000
1 bedroom retirement property for sale
Andridge Court, Wimbledon
£270,000 - Guide Price
1 bedroom flat for sale
Whitlock Drive, London
On average, properties sell slightly below asking; careful comp analysis is key.
• Median discount: £8,000
• 1 in 4 properties sell at > £25,000 below asking
• 1 in 10 properties sell at > £45,800 below asking
In percentage terms:
• Median discount of 1.3%
• 25% of properties discounted by > 3.1%
• 10% of properties discounted by > 5.3%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.