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Property investment stats for Wimbledon, South West London

A complete guide to property investment in Wimbledon.

Last updated: 18 September 2025

Investment summary

Wimbledon stands out for its blend of stability and steady growth, making it a strong choice for investors who value long-term resilience over quick wins. The area is known for a diverse mix of residents, with a particularly high proportion of degree-educated people (in the 96th percentile) and professionals or managers (in the 95th percentile), which supports sustained demand for quality housing. Liquidity is decent, with homes spending a typical 69 days on the market and annual sales at 1,575, reflecting healthy turnover. The private rental sector is robust (in the 89th percentile), and the price-to-income ratio of 7.1 is in line with what you would expect for an established London neighbourhood.

Rental yields are healthy at 5.1%, and capital growth over the past year has changed by 2.0%, suggesting that Wimbledon is quietly reliable rather than headline-grabbing. Affordability is a challenge, but this is par for the course in London and is balanced by the area's appeal to affluent professionals and families.

Image of Wimbledon, South West London

Key investment stats for Wimbledon

Median price per sq ft

£745 / sq ft

Average rental yield

5.1%

Capital growth (1y)

2.0%

Sales in past year

1,575

* Property stats calculated for last full calendar year (2024).

Live property stats in Wimbledon

Live prices in Wimbledon, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£600,000

25% of properties below...

£425,000

75% of properties below...

£975,000

Most expensive property

£10,000,000

Live listings

1,212

Median days on market

69

Should you invest in Wimbledon?

Opportunities

  • The area’s strong rental market, with a private rented housing share in the 89th percentile, offers consistent demand for landlords.
  • Rental yields are competitive at 5.1%, with the highest yields in SW20 reaching 5.2%.
  • The high proportion of degree-educated residents and professionals supports demand for quality flats and houses, especially in the mid- to upper-end of the market.

Risks

  • The price-to-income ratio of 7.1 and rent-to-income ratio of 26.8% mean affordability is stretched, which could limit future price growth or widen rental arrears risk.
  • Achieved sale prices typically fall short of asking prices by £8,000 (the typical achieved discount), hinting at buyers’ market conditions or cautious sentiment.
  • Owner-occupation is relatively low (27th percentile), so investors relying on resale to owner-occupiers may face a smaller pool of buyers than in other parts of Britain.

Outlook

Wimbledon is likely to remain a solid bet for investors who prioritise stability and long-term value. The area’s high concentration of professionals and degree-educated residents should continue to underpin both the sales and rental markets, even if affordability remains a challenge. With capital growth over three years annualising at 1.3%, investors can expect slow but steady appreciation rather than dramatic price swings.

Rental demand looks set to stay strong, given the area’s appeal to young professionals and families, and the private rented sector’s prominence. While the gap between asking and achieved prices suggests buyers have the upper hand for now, this also means opportunities for negotiation. Overall, Wimbledon’s fundamentals point to continued resilience and modest growth over the next year.

Live properties in Wimbledon

Investment properties in Wimbledon, South West London

2 bedroom maisonette for sale
52% below median price

£400,000

2 bedroom maisonette for sale

Devonshire Road, Colliers Wood

Properties needing refurbishment in Wimbledon, South West London
Needs Refurb
3 bedroom flat for sale
On market for 178 days

£395,000

3 bedroom flat for sale

Whitlock Drive, Southfields, London...

Slow to sell properties in Wimbledon, South West London
Slow to Sell
2 bedroom flat for sale
Reduced by 22%

£425,000

2 bedroom flat for sale

Darlaston Road, Wimbledon

Big price drop properties in Wimbledon, South West London
Big Price Drop
5 bedroom terraced house for sale
High yield opportunity

£625,000 - Guide Price

5 bedroom terraced house for sale

Raynes Park, London, SW20

HMO properties in Wimbledon, South West London
HMO
8 bedroom detached house for sale
7,754 sq ft

£7,650,000 - Guide Price

8 bedroom detached house for sale

Somerset Road, Wimbledon, London, S...

Properties with planning granted in Wimbledon, South West London
Planning Granted
1 bedroom retirement property for sale
63% below median price

£145,000

1 bedroom retirement property for sale

Andridge Court, Wimbledon

Low price-per-sq-ft properties in Wimbledon, South West London
Low Price per Sq Ft
1 bedroom flat for sale
29% below median price

£270,000 - Guide Price

1 bedroom flat for sale

Whitlock Drive, London

Auction properties in Wimbledon, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £8,000

• 1 in 4 properties sell at > £25,000 below asking

• 1 in 10 properties sell at > £45,800 below asking

In percentage terms:

• Median discount of 1.3%

• 25% of properties discounted by > 3.1%

• 10% of properties discounted by > 5.3%

Best places to invest in Wimbledon

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW205.2%1.7%£701 / sq ft
2SW195.0%1.0%£752 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.