A complete guide to property investment in Merton.
Last updated: 18 September 2025
Merton offers a stable environment for property investors, with a strong professional and degree-educated population in the 95th and 97th percentiles respectively. The area is popular with both young professionals and couples, reflected in its high ranking for residents aged 30-40 and couples households. Liquidity is reasonable, with properties spending an average of 64 days on the market and annual sales at 784.
The local property market is underpinned by a significant private rented sector, in the 92nd percentile for Britain, and a relatively low rate of owner-occupation. Asking prices reflect London norms, with the median price per square foot at £760 per sq ft.
Median price per sq ft
£760 / sq ft
Average rental yield
5.1%
Capital growth (1y)
0.5%
Sales in past year
784
* Property stats calculated for last full calendar year (2024).
Live prices in Merton, South West London
* Extreme prices clipped for legibility
Median price
£525,000
25% of properties below...
£400,000
75% of properties below...
£805,000
Most expensive property
£3,500,000
Live listings
475
Median days on market
64
The outlook for Merton is one of steady, incremental growth rather than rapid gains. Investors can expect stability, with the area’s demographic profile and rental sector likely to underpin demand.
Asking prices for a typical 3-bedroom house are around £837,500, while the median rent for a similar property sits at £2,850, suggesting a reasonable balance between purchase and rental values. For flats, the median asking sale price is £475,000 and the median rent is £2,250.
Given the strong rental yields of 5.1% and a professional, mobile population, Merton should continue to appeal to investors seeking long-term security. However, affordability will remain a watchpoint, especially if wage growth fails to keep pace with housing costs.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Merton, South West London
£400,000
2 bedroom maisonette for sale
Devonshire Road, Colliers Wood
£225,000
1 bedroom flat for sale
Haydons Road, Wimbledon
£245,000 - Guide Price
1 bedroom flat for sale
Kingston Road, Merton, London, SW19
£1,200,000
3 bedroom terraced house for sale
Melrose Avenue, London, SW19
£145,000
1 bedroom retirement property for sale
Andridge Court, Wimbledon
£305,000 - Guide Price
1 bedroom flat for sale
Cavendish Road, London, SW19
On average, properties sell slightly below asking; careful comp analysis is key.
• Median discount: £5,000
• 1 in 4 properties sell at > £18,862 below asking
• 1 in 10 properties sell at > £32,750 below asking
In percentage terms:
• Median discount of 1.0%
• 25% of properties discounted by > 2.7%
• 10% of properties discounted by > 4.4%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.