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Property investment stats for Merton, South West London

A complete guide to property investment in Merton.

Last updated: 18 September 2025

Investment summary

Merton offers a stable environment for property investors, with a strong professional and degree-educated population in the 95th and 97th percentiles respectively. The area is popular with both young professionals and couples, reflected in its high ranking for residents aged 30-40 and couples households. Liquidity is reasonable, with properties spending an average of 64 days on the market and annual sales at 784.

The local property market is underpinned by a significant private rented sector, in the 92nd percentile for Britain, and a relatively low rate of owner-occupation. Asking prices reflect London norms, with the median price per square foot at £760 per sq ft.

Image of Merton, South West London

Key investment stats for Merton

Median price per sq ft

£760 / sq ft

Average rental yield

5.1%

Capital growth (1y)

0.5%

Sales in past year

784

* Property stats calculated for last full calendar year (2024).

Live property stats in Merton

Live prices in Merton, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£525,000

25% of properties below...

£400,000

75% of properties below...

£805,000

Most expensive property

£3,500,000

Live listings

475

Median days on market

64

Should you invest in Merton?

Opportunities

  • Rental yields are attractive for London, with an average of 5.1%, and the top-performing postcode district achieving 5.0%.
  • The area’s high proportion of young professionals and degree-educated residents suggests ongoing demand for quality rental accommodation.
  • Liquidity is supported by a steady sales volume of 784 and a relatively short average time on market of 64 days.

Risks

  • The price-to-income ratio of 6.7 and rent-to-income ratio of 25.5% indicate affordability pressures that could limit future price growth.
  • A high proportion of private renters may make the market more sensitive to changes in rental demand or regulation.
  • Capital growth has been modest, with a 1-year change of 0.5% and annualised 3-year growth of 1.2%.

Outlook

The outlook for Merton is one of steady, incremental growth rather than rapid gains. Investors can expect stability, with the area’s demographic profile and rental sector likely to underpin demand.

Asking prices for a typical 3-bedroom house are around £837,500, while the median rent for a similar property sits at £2,850, suggesting a reasonable balance between purchase and rental values. For flats, the median asking sale price is £475,000 and the median rent is £2,250.

Given the strong rental yields of 5.1% and a professional, mobile population, Merton should continue to appeal to investors seeking long-term security. However, affordability will remain a watchpoint, especially if wage growth fails to keep pace with housing costs.

Live properties in Merton

Investment properties in Merton, South West London

2 bedroom maisonette for sale
52% below median price

£400,000

2 bedroom maisonette for sale

Devonshire Road, Colliers Wood

Properties needing refurbishment in Merton, South West London
Needs Refurb
1 bedroom flat for sale
On market for 174 days

£225,000

1 bedroom flat for sale

Haydons Road, Wimbledon

Slow to sell properties in Merton, South West London
Slow to Sell
1 bedroom flat for sale
Reduced by 21%

£245,000 - Guide Price

1 bedroom flat for sale

Kingston Road, Merton, London, SW19

Big price drop properties in Merton, South West London
Big Price Drop
3 bedroom terraced house for sale
1,359 sq ft

£1,200,000

3 bedroom terraced house for sale

Melrose Avenue, London, SW19

Properties with planning granted in Merton, South West London
Planning Granted
1 bedroom retirement property for sale
63% below median price

£145,000

1 bedroom retirement property for sale

Andridge Court, Wimbledon

Low price-per-sq-ft properties in Merton, South West London
Low Price per Sq Ft
1 bedroom flat for sale
28% below median price

£305,000 - Guide Price

1 bedroom flat for sale

Cavendish Road, London, SW19

Auction properties in Merton, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £18,862 below asking

• 1 in 10 properties sell at > £32,750 below asking

In percentage terms:

• Median discount of 1.0%

• 25% of properties discounted by > 2.7%

• 10% of properties discounted by > 4.4%

Best places to invest in Merton

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW195.0%1.0%£752 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.