A complete guide to property investment in Southfields.
Last updated: 18 September 2025
Southfields attracts attention from investors seeking stability and long-term value, with a housing market that has changed by 0% over the past year and shown a three-year growth of 3.0%. The area’s high proportion of private rented housing — up in the 91st percentile compared to Britain — reflects a strong rental market, underpinned by a large professional and degree-educated population. The median price per square foot stands at £775 per sq ft, which is typical for this part of London, while the price-to-income ratio of 6.9 highlights the premium attached to living here.
With a median asking sale price for a three-bedroom house at £890,000 and a two-bedroom flat at £525,000, affordability is stretched for many buyers, but demand remains resilient. Rental yields average 5.1%, and the top postcode district yields 5.0%, suggesting income returns are competitive for London. Liquidity is healthy, with annual sales at 597 and properties typically spending 47 days before selling.
Median price per sq ft
£775 / sq ft
Average rental yield
5.1%
Capital growth (1y)
-0.0%
Sales in past year
597
* Property stats calculated for last full calendar year (2024).
Live prices in Southfields, South West London
* Extreme prices clipped for legibility
Median price
£535,000
25% of properties below...
£425,000
75% of properties below...
£769,250
Most expensive property
£5,950,000
Live listings
412
Median days on market
47
The outlook for Southfields is steady rather than spectacular. While capital growth has been muted at 0% over the past year, the three-year annualised figure of 1.0% shows that the area can deliver modest appreciation for patient investors. Rental demand is likely to remain robust given the area’s appeal to professionals and the continued strength of the private rented sector.
Affordability will remain a hurdle for many would-be buyers, but this supports the rental market and underpins yields. Investors should expect stable income and gradual capital appreciation, rather than dramatic price rises. In summary, Southfields offers a reliable, income-focused investment case within the context of London’s mature property market.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Southfields, South West London
£375,000
2 bedroom apartment for sale
74 Wimbledon Park Road, London
£289,995
1 bedroom flat for sale
Hardwicks Square, Wandsworth
£395,000
3 bedroom flat for sale
Whitlock Drive, Southfields, London...
£300,000
1 bedroom flat for sale
Spectrum Way, Wandsworth, London, S...
£765,000
5 bedroom house for sale
Whitlock Drive, Wandsworth, London,...
£900,000 - Guide Price
4 bedroom terraced house for sale
Castlecombe Drive, Southfields, Put...
£375,000 - Offers in Excess of
3 bedroom flat for sale
Arnal Crescent, Southfields, London
£430,000 - Guide Price
2 bedroom apartment for sale
Hardwicks Square, London
Buyers should not expect big bargains — discounts are marginal.
• Median discount: £5,000
• 1 in 4 properties sell at > £20,000 below asking
• 1 in 10 properties sell at > £35,000 below asking
In percentage terms:
• Median discount of 0.9%
• 25% of properties discounted by > 3.0%
• 10% of properties discounted by > 4.9%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.