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Property investment stats for Southfields, South West London

A complete guide to property investment in Southfields.

Last updated: 18 September 2025

Investment summary

Southfields attracts attention from investors seeking stability and long-term value, with a housing market that has changed by 0% over the past year and shown a three-year growth of 3.0%. The area’s high proportion of private rented housing — up in the 91st percentile compared to Britain — reflects a strong rental market, underpinned by a large professional and degree-educated population. The median price per square foot stands at £775 per sq ft, which is typical for this part of London, while the price-to-income ratio of 6.9 highlights the premium attached to living here.

With a median asking sale price for a three-bedroom house at £890,000 and a two-bedroom flat at £525,000, affordability is stretched for many buyers, but demand remains resilient. Rental yields average 5.1%, and the top postcode district yields 5.0%, suggesting income returns are competitive for London. Liquidity is healthy, with annual sales at 597 and properties typically spending 47 days before selling.

Image of Southfields, South West London

Key investment stats for Southfields

Median price per sq ft

£775 / sq ft

Average rental yield

5.1%

Capital growth (1y)

-0.0%

Sales in past year

597

* Property stats calculated for last full calendar year (2024).

Live property stats in Southfields

Live prices in Southfields, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£535,000

25% of properties below...

£425,000

75% of properties below...

£769,250

Most expensive property

£5,950,000

Live listings

412

Median days on market

47

Should you invest in Southfields?

Opportunities

  • Rental yields are robust, with an average of 5.1%, and the top-performing district delivering 5.0%, making income generation attractive.
  • The area’s population is highly educated and professional (in the 97th and 94th percentiles), supporting ongoing demand for quality rental property.
  • Liquidity is good, as evidenced by properties selling in a median of 47 days and a steady volume of 597 per year.

Risks

  • Affordability is a challenge, with a price-to-income ratio of 6.9 and a rent-to-income ratio of 29.6%, which may limit future buyer and tenant pools.
  • Capital growth has been flat over the past year at 0%, so investors should not expect rapid short-term gains.
  • The high proportion of private rented housing (91st percentile) means competition among landlords is strong, which could affect achievable rents and tenancy durations.

Outlook

The outlook for Southfields is steady rather than spectacular. While capital growth has been muted at 0% over the past year, the three-year annualised figure of 1.0% shows that the area can deliver modest appreciation for patient investors. Rental demand is likely to remain robust given the area’s appeal to professionals and the continued strength of the private rented sector.

Affordability will remain a hurdle for many would-be buyers, but this supports the rental market and underpins yields. Investors should expect stable income and gradual capital appreciation, rather than dramatic price rises. In summary, Southfields offers a reliable, income-focused investment case within the context of London’s mature property market.

Live properties in Southfields

Investment properties in Southfields, South West London

2 bedroom apartment for sale
25% below median price

£375,000

2 bedroom apartment for sale

74 Wimbledon Park Road, London

Properties needing refurbishment in Southfields, South West London
Needs Refurb
1 bedroom flat for sale
28% below median price

£289,995

1 bedroom flat for sale

Hardwicks Square, Wandsworth

Priced to sell properties in Southfields, South West London
Priced to Sell
3 bedroom flat for sale
On market for 178 days

£395,000

3 bedroom flat for sale

Whitlock Drive, Southfields, London...

Slow to sell properties in Southfields, South West London
Slow to Sell
1 bedroom flat for sale
Reduced by 14%

£300,000

1 bedroom flat for sale

Spectrum Way, Wandsworth, London, S...

Big price drop properties in Southfields, South West London
Big Price Drop
5 bedroom house for sale
High yield opportunity

£765,000

5 bedroom house for sale

Whitlock Drive, Wandsworth, London,...

HMO properties in Southfields, South West London
HMO
4 bedroom terraced house for sale
1,685 sq ft

£900,000 - Guide Price

4 bedroom terraced house for sale

Castlecombe Drive, Southfields, Put...

Properties with planning granted in Southfields, South West London
Planning Granted
3 bedroom flat for sale
47% below median price

£375,000 - Offers in Excess of

3 bedroom flat for sale

Arnal Crescent, Southfields, London

Low price-per-sq-ft properties in Southfields, South West London
Low Price per Sq Ft
2 bedroom apartment for sale
40% below median price

£430,000 - Guide Price

2 bedroom apartment for sale

Hardwicks Square, London

Auction properties in Southfields, South West London
Auction

Achieved vs asking prices

Key takeaway: Seller's market

Buyers should not expect big bargains — discounts are marginal.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £20,000 below asking

• 1 in 10 properties sell at > £35,000 below asking

In percentage terms:

• Median discount of 0.9%

• 25% of properties discounted by > 3.0%

• 10% of properties discounted by > 4.9%

Best places to invest in Southfields

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW195.0%1.0%£752 / sq ft
2SW185.0%1.3%£794 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.