Property investment stats for Holland Park, Central London

• The area’s high proportion of private renters in the 92nd percentile means consistent rental demand, supporting steady yields of 4.2%.
• The achieved minus asking price stands at £25,000 (the typical achieved discount), suggesting there may be room for negotiation on purchases.
• The top postcode district delivers a rental yield of 4.6%, which is strong for a prime London location.

• Capital growth has changed by -0.1% over the past year and by -3.0% over three years, reflecting limited short-term price momentum.
• The price-to-income ratio is high at 15.6, and the rent-to-income ratio is 50.1%, both pointing to affordability pressures even by London standards.
• Sales liquidity is moderate, with properties spending a median of 74 days on the market, so exits may not always be quick.

Holland Park’s property market is likely to remain resilient, thanks to its status and the deep pool of affluent renters in the area. The high proportion of professionals and degree-educated residents, both in the 90th percentile or above, underpins ongoing demand for quality homes. However, with capital growth over three years at -3.0% and annualised growth at -1.0%, investors should temper expectations for rapid price appreciation.

Rental yields of 4.2% are competitive for prime London, and the top postcode district yield of 4.6% is notable. That said, affordability remains stretched, with a price-to-income ratio of 15.6 and a rent-to-income ratio of 50.1%, so rental growth may be capped by what tenants can realistically pay. Overall, Holland Park offers stability and prestige, but the next 12 months are likely to be more about steady income than headline capital gains.