A complete guide to property investment in Victoria.
Last updated: 18 September 2025
Victoria has a reputation for its high density of professionals and young adults, as shown by its position in the 96th percentile for professionals and managers and the 93rd percentile for residents aged 20-30. The area is dominated by private and social rented housing, both in the 94th percentile, while owner-occupation is rare, sitting in the 6th percentile. This unique mix creates a lively rental market, supported by a high student population and a large share of single-occupier households. Investors should note the median price per square foot of £1,169 per sq ft, which is typical for prime London locations, and a price-to-income ratio of 11.7, reflecting the area's premium pricing relative to local incomes.
Median price per sq ft
£1,169 / sq ft
Average rental yield
4.9%
Capital growth (1y)
-1.8%
Sales in past year
386
* Property stats calculated for last full calendar year (2024).
Live prices in Victoria, South West London
* Extreme prices clipped for legibility
Median price
£1,150,000
25% of properties below...
£697,250
75% of properties below...
£2,500,000
Most expensive property
£47,000,000
Live listings
916
Median days on market
111
Victoria’s rental market is likely to remain lively, given the large share of young professionals and single occupiers, as well as a student population in the 90th percentile. The median asking rent for a 2-bedroom flat is £4,576, and the median rent for a 3-bedroom house is £8,996, reflecting ongoing demand for centrally located homes. However, with capital growth over 3 years at 0.6% and a median achieved price below asking by £25,000 (the typical achieved discount), investors should approach with realistic expectations about short-term appreciation.
In the next 12 months, expect stability rather than dramatic growth; yields are likely to remain attractive relative to other prime London districts, but affordability constraints may cap both rental and sales price increases. Liquidity should hold up, given the area’s appeal to a transient and affluent renter base. Investors with a long-term view may find Victoria’s mix of stability and steady rental income a compelling proposition.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Victoria, South West London
£450,000 - Guide Price
2 bedroom apartment for sale
Sloane Gardens, London, SW1W
£700,000
1 bedroom flat for sale
Westminster Palace Gardens, SW1P
£2,000,000
3 bedroom apartment for sale
Evelyn Mansions, Carlisle Place SW1...
£2,150,000 - Offers in Excess of
4 bedroom terraced house for sale
Warwick Way, London, UK, SW1V
£560,000
3 bedroom apartment for sale
Ebury Street, London, SW1W
Asking prices are aspirational; achieved prices consistently lower.
• Median discount: £25,000
• 1 in 4 properties sell at > £90,000 below asking
• 1 in 10 properties sell at > £195,327 below asking
In percentage terms:
• Median discount of 3.7%
• 25% of properties discounted by > 6.7%
• 10% of properties discounted by > 9.4%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.