All investment areas

Property investment stats for Victoria, South West London

A complete guide to property investment in Victoria.

Last updated: 18 September 2025

Investment summary

Victoria has a reputation for its high density of professionals and young adults, as shown by its position in the 96th percentile for professionals and managers and the 93rd percentile for residents aged 20-30. The area is dominated by private and social rented housing, both in the 94th percentile, while owner-occupation is rare, sitting in the 6th percentile. This unique mix creates a lively rental market, supported by a high student population and a large share of single-occupier households. Investors should note the median price per square foot of £1,169 per sq ft, which is typical for prime London locations, and a price-to-income ratio of 11.7, reflecting the area's premium pricing relative to local incomes.

Image of Victoria, South West London

Key investment stats for Victoria

Median price per sq ft

£1,169 / sq ft

Average rental yield

4.9%

Capital growth (1y)

-1.8%

Sales in past year

386

* Property stats calculated for last full calendar year (2024).

Live property stats in Victoria

Live prices in Victoria, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,150,000

25% of properties below...

£697,250

75% of properties below...

£2,500,000

Most expensive property

£47,000,000

Live listings

916

Median days on market

111

Should you invest in Victoria?

Opportunities

  • The area offers strong rental yields of 4.9%, with the top postcode district achieving 4.9%, appealing to investors focused on income.
  • High demand from young professionals, students, and single occupiers, who make up a large share of the population, supports ongoing rental demand.
  • Liquidity is reasonable, with annual sales at 386 and properties spending a median of 111 days on the market, making it possible to enter or exit positions without excessive delay.

Risks

  • Capital growth has been muted, with 1-year growth at -1.8% and annualised growth over 3 years at 0.2%, so investors should not expect rapid appreciation.
  • Affordability is stretched, with a price-to-income ratio of 11.7 and a rent-to-income ratio of 47.7%, which could limit further upside or put pressure on rents.
  • The gap between asking and achieved prices (currently £25,000 (the typical achieved discount) below asking) suggests buyers may have some negotiating power, but also signals caution on pricing.

Outlook

Victoria’s rental market is likely to remain lively, given the large share of young professionals and single occupiers, as well as a student population in the 90th percentile. The median asking rent for a 2-bedroom flat is £4,576, and the median rent for a 3-bedroom house is £8,996, reflecting ongoing demand for centrally located homes. However, with capital growth over 3 years at 0.6% and a median achieved price below asking by £25,000 (the typical achieved discount), investors should approach with realistic expectations about short-term appreciation.

In the next 12 months, expect stability rather than dramatic growth; yields are likely to remain attractive relative to other prime London districts, but affordability constraints may cap both rental and sales price increases. Liquidity should hold up, given the area’s appeal to a transient and affluent renter base. Investors with a long-term view may find Victoria’s mix of stability and steady rental income a compelling proposition.

Live properties in Victoria

Investment properties in Victoria, South West London

2 bedroom apartment for sale
63% below median price

£450,000 - Guide Price

2 bedroom apartment for sale

Sloane Gardens, London, SW1W

Properties needing refurbishment in Victoria, South West London
Needs Refurb
1 bedroom flat for sale
On market for 177 days

£700,000

1 bedroom flat for sale

Westminster Palace Gardens, SW1P

Slow to sell properties in Victoria, South West London
Slow to Sell
3 bedroom apartment for sale
Reduced by 16%

£2,000,000

3 bedroom apartment for sale

Evelyn Mansions, Carlisle Place SW1...

Big price drop properties in Victoria, South West London
Big Price Drop
4 bedroom terraced house for sale
2,420 sq ft

£2,150,000 - Offers in Excess of

4 bedroom terraced house for sale

Warwick Way, London, UK, SW1V

Properties with planning granted in Victoria, South West London
Planning Granted
3 bedroom apartment for sale
75% below median price

£560,000

3 bedroom apartment for sale

Ebury Street, London, SW1W

Low price-per-sq-ft properties in Victoria, South West London
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Buyer's market

Asking prices are aspirational; achieved prices consistently lower.

Headline stats

• Median discount: £25,000

• 1 in 4 properties sell at > £90,000 below asking

• 1 in 10 properties sell at > £195,327 below asking

In percentage terms:

• Median discount of 3.7%

• 25% of properties discounted by > 6.7%

• 10% of properties discounted by > 9.4%

Best places to invest in Victoria

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW1P4.9%1.0%£1,057 / sq ft
2SW1V4.8%0.6%£1,087 / sq ft
3SW1W4.0%-1.4%£1,606 / sq ft
4SW1H3.8%--
5SW1E3.4%--
6SW1X3.3%1.2%£1,915 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.