A complete guide to property investment in Pimlico.
Last updated: 18 September 2025
Pimlico is an established part of central London, characterised by its high concentration of private rented homes and a strikingly international, professional population. The area is dominated by single occupier households, with families making up a very small share, and the rental market is particularly active. The median price per square foot sits at £1,068 per sq ft, which is typical for this part of the capital. Investors should note the high price-to-income ratio of 9.3, reflecting the premium attached to living here.
Rental yields are robust for a central London location, with an average of 5.0% and the top postcode district yielding 4.9%. Liquidity is reasonable, with annual sales at 373 and homes spending an average of 104 days on the market.
Median price per sq ft
£1,068 / sq ft
Average rental yield
5.0%
Capital growth (1y)
-2.0%
Sales in past year
373
* Property stats calculated for last full calendar year (2024).
Live prices in Pimlico, Central London
* Extreme prices clipped for legibility
Median price
£900,000
25% of properties below...
£615,000
75% of properties below...
£1,495,000
Most expensive property
£10,000,000
Live listings
849
Median days on market
104
Pimlico’s fundamentals remain rooted in its appeal to renters, especially professionals and international tenants, and this is unlikely to change in the next 12 months. The high rent-to-income ratio of 45.3% could put a ceiling on further rental growth in the short term, but demand should stay resilient given the area’s demographics.
Sales activity is steady, with 373 transactions a year and average days on market at 104 days, so liquidity is reasonable by central London standards. Investors should not expect rapid capital growth, given the recent one-year change of -2.0% and three-year annualised growth of 0.6%. Overall, Pimlico looks set to provide stable, income-focused returns, but price appreciation is likely to be limited.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Pimlico, Central London
£525,000
3 bedroom ground floor flat for sale
Marryat House, Churchill Gardens, L...
£700,000
1 bedroom flat for sale
Westminster Palace Gardens, SW1P
£550,000
1 bedroom flat for sale
Ebury Bridge Road, Belgravia
£2,150,000 - Offers in Excess of
4 bedroom terraced house for sale
Warwick Way, London, UK, SW1V
£715,000
1 bedroom flat for sale
Hepworth Court, Grosvenor Waterside...
£360,000 - Guide Price
1 bedroom flat for sale
St Georges Square, Pimlico, London,...
The gap between asking and achieved creates room for disciplined offers.
• Median discount: £25,000
• 1 in 4 properties sell at > £57,500 below asking
• 1 in 10 properties sell at > £100,000 below asking
In percentage terms:
• Median discount of 3.4%
• 25% of properties discounted by > 5.5%
• 10% of properties discounted by > 8.7%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.