All investment areas

Property investment stats for Pimlico, Central London

A complete guide to property investment in Pimlico.

Last updated: 18 September 2025

Investment summary

Pimlico is an established part of central London, characterised by its high concentration of private rented homes and a strikingly international, professional population. The area is dominated by single occupier households, with families making up a very small share, and the rental market is particularly active. The median price per square foot sits at £1,068 per sq ft, which is typical for this part of the capital. Investors should note the high price-to-income ratio of 9.3, reflecting the premium attached to living here.

Rental yields are robust for a central London location, with an average of 5.0% and the top postcode district yielding 4.9%. Liquidity is reasonable, with annual sales at 373 and homes spending an average of 104 days on the market.

Image of Pimlico, Central London

Key investment stats for Pimlico

Median price per sq ft

£1,068 / sq ft

Average rental yield

5.0%

Capital growth (1y)

-2.0%

Sales in past year

373

* Property stats calculated for last full calendar year (2024).

Live property stats in Pimlico

Live prices in Pimlico, Central London

* Extreme prices clipped for legibility

Properties for sale

Median price

£900,000

25% of properties below...

£615,000

75% of properties below...

£1,495,000

Most expensive property

£10,000,000

Live listings

849

Median days on market

104

Should you invest in Pimlico?

Opportunities

  • The area offers strong rental yields for central London, with an average of 5.0% and a top postcode district yield of 4.9%.
  • Pimlico’s very high share of private renters (in the 92nd percentile) and single occupier households (in the 99th percentile) means consistent demand for rental properties, particularly smaller flats.
  • The professional and degree-educated population is in the 93rd percentile, supporting stable rental demand and premium pricing.

Risks

  • Capital growth over the past year has changed by -2.0%, and the three-year annualised growth is just 0.6%, indicating muted long-term appreciation.
  • The price-to-income ratio is high at 9.3, so affordability may be stretched for many buyers and renters.
  • Achieved prices are typically £25,000 (the typical achieved discount) below asking, suggesting buyers have negotiating power and sellers may need to adjust expectations.

Outlook

Pimlico’s fundamentals remain rooted in its appeal to renters, especially professionals and international tenants, and this is unlikely to change in the next 12 months. The high rent-to-income ratio of 45.3% could put a ceiling on further rental growth in the short term, but demand should stay resilient given the area’s demographics.

Sales activity is steady, with 373 transactions a year and average days on market at 104 days, so liquidity is reasonable by central London standards. Investors should not expect rapid capital growth, given the recent one-year change of -2.0% and three-year annualised growth of 0.6%. Overall, Pimlico looks set to provide stable, income-focused returns, but price appreciation is likely to be limited.

Live properties in Pimlico

Investment properties in Pimlico, Central London

3 bedroom ground floor flat for sale
47% below median price

£525,000

3 bedroom ground floor flat for sale

Marryat House, Churchill Gardens, L...

Properties needing refurbishment in Pimlico, Central London
Needs Refurb
1 bedroom flat for sale
On market for 177 days

£700,000

1 bedroom flat for sale

Westminster Palace Gardens, SW1P

Slow to sell properties in Pimlico, Central London
Slow to Sell
1 bedroom flat for sale
Reduced by 21%

£550,000

1 bedroom flat for sale

Ebury Bridge Road, Belgravia

Big price drop properties in Pimlico, Central London
Big Price Drop
4 bedroom terraced house for sale
2,420 sq ft

£2,150,000 - Offers in Excess of

4 bedroom terraced house for sale

Warwick Way, London, UK, SW1V

Properties with planning granted in Pimlico, Central London
Planning Granted
1 bedroom flat for sale
49% below median price

£715,000

1 bedroom flat for sale

Hepworth Court, Grosvenor Waterside...

Low price-per-sq-ft properties in Pimlico, Central London
Low Price per Sq Ft
1 bedroom flat for sale
13% below median price

£360,000 - Guide Price

1 bedroom flat for sale

St Georges Square, Pimlico, London,...

Auction properties in Pimlico, Central London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

The gap between asking and achieved creates room for disciplined offers.

Headline stats

• Median discount: £25,000

• 1 in 4 properties sell at > £57,500 below asking

• 1 in 10 properties sell at > £100,000 below asking

In percentage terms:

• Median discount of 3.4%

• 25% of properties discounted by > 5.5%

• 10% of properties discounted by > 8.7%

Best places to invest in Pimlico

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW1P4.9%1.0%£1,057 / sq ft
2SW1V4.8%0.6%£1,087 / sq ft
3SW1W4.0%-1.4%£1,606 / sq ft
4SW1H3.8%--

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.