Property investment stats for Neasden, North West London
A complete guide to property investment in Neasden.
Last updated: 18 September 2025
Investment summary
Neasden offers investors a snapshot of London’s rental market, with a heavy tilt toward private renting and a very low share of owner-occupiers compared to most of Britain. The area is home to a high proportion of families and a youthful population, with both the 20-30 and 30-40 age brackets well represented. Despite the high price-to-income and rent-to-income ratios — both typical for London — Neasden’s rental yields are robust, with the average at 7.0%. The market here moves at a moderate pace, with properties taking around 90 days to sell and a typical difference of £20,000 (the typical achieved discount) between asking and achieved prices.
Key investment stats for Neasden
Median price per sq ft
£548 / sq ft
Average rental yield
7.0%
Capital growth (1y)
-0.9%
Sales in past year
92
* Property stats calculated for last full calendar year (2024).
Live property stats in Neasden
Live prices in Neasden, North West London
* Extreme prices clipped for legibility
Properties for sale
Median price
£500,000
25% of properties below...
£325,000
75% of properties below...
£699,712
Most expensive property
£3,500,000
Live listings
214
Median days on market
90
Should you invest in Neasden?
Opportunities
- Strong rental yields of 7.0% make Neasden attractive for buy-to-let investors seeking healthy income streams.
- The area’s high proportion of privately rented homes (in the 93rd percentile) suggests strong ongoing demand from tenants, particularly families and young professionals.
- With a median asking rent for a 2-bedroom flat at £2,200 and a 3-bedroom house at £4,500, rental income potential is significant relative to London norms.
Risks
- The unemployment rate is in the 99th percentile, which could impact tenant stability and long-term rental demand.
- Capital growth has been modest, with a 1-year change of -0.9% and annualised growth over three years at 0.4%.
- High rent-to-income and price-to-income ratios (40.0% and 8.4) may limit future affordability and squeeze both buyers and renters.
Outlook
Looking ahead, Neasden’s appeal as a rental hotspot is likely to continue, given its youthful and family-oriented population and the dominance of private renting. While capital growth has only nudged up by 1.2% over three years, the area’s strong rental yields should help cushion investors from market ups and downs.
Liquidity remains reasonable, with annual sales at 92 and a typical property spending 90 days on the market. As affordability remains stretched, demand from renters is expected to stay robust, even if buying remains out of reach for many. Investors should keep an eye on employment trends, but for those focused on steady income, Neasden’s fundamentals look solid for the next 12 months.
Property market trends in Neasden
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Live properties in Neasden
Investment properties in Neasden, North West London
£675,000 - Offers in Region of
3 bedroom end of terrace house for sale
Ashcombe Park, London, NW2 7QU
£325,000 - Offers in Region of
2 bedroom ground floor flat for sale
Neasden Lane, London, NW10
£220,000
1 bedroom flat for sale
Kingfisher Way, London, NW10
£260,000 - Offers in Excess of
1 bedroom flat for sale
Henderson Close, Neasden, London, N...
£600,000 - Offers Over
4 bedroom house of multiple occupation for sale
North Circular Road, London, NW2
£1,200,000
4 bedroom detached house for sale
Rosecroft Gardens, Dollis Hill, Lon...
£275,000
1 bedroom maisonette for sale
North Circular Road, Neasden
£750,000 - Guide Price
6 bedroom house for sale
Randall Avenue, Dollis Hill, London...
Achieved vs asking prices
Key takeaway: Buyer's market
Negotiation is the norm — most buyers achieve a meaningful discount.
Headline stats
• Median discount: £20,000
• 1 in 4 properties sell at > £28,750 below asking
• 1 in 10 properties sell at > £39,500 below asking
In percentage terms:
• Median discount of 3.2%
• 25% of properties discounted by > 4.4%
• 10% of properties discounted by > 5.5%
Best places to invest in Neasden
Top postcodes for rental yield and (annualised) capital growth
Nearby and related areas
Data sources
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.