Property investment stats for South Hampstead, North West London

• Strong rental demand is underpinned by a high private rented housing percentile (98th) and a large population of professionals and degree-holders.
• The area’s rental yields are competitive for London, with an average of 4.5% and the top postcode district achieving 4.6%.
• High liquidity is evident with annual sales at 138 and typical days on market at 75 days, suggesting properties do not linger unsold for long.

• Affordability remains a challenge, with a price-to-income ratio of 8.4 and a rent-to-income ratio of 32.2%, both high by national standards.
• Capital growth has been modest, with just 0.3% over one year and 0.3% annualised over three years.
• The area’s low owner-occupation (6th percentile) may limit appeal to some buyers seeking long-term stability or a family environment.

Looking ahead, South Hampstead is likely to remain attractive to renters, especially young professionals and students, given the area’s high population in the 20-40 age brackets and the prevalence of single and couple households. Rental yields are expected to hold steady, given the current average of 4.5% and robust demand from a highly educated, professional tenant base.

While capital growth has been subdued — just 0.3% in the past year — the area’s stability and strong rental market will continue to underpin its investment appeal. Investors should not expect rapid price rises, but the liquidity and reliable tenant pool provide reassurance. Over the next year, South Hampstead will likely see steady, if unspectacular, performance, making it a solid if not flashy choice for those seeking long-term security rather than short-term gains.