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Property investment stats for West Hill, South West London

A complete guide to property investment in West Hill.

Last updated: 18 September 2025

Investment summary

West Hill offers a distinctive investment landscape, shaped by a high concentration of degree-educated residents and a strong presence of professionals and managers. The area is particularly attractive to couples, with couples households in the 97th percentile, while the private rented sector is also unusually large for Britain — though typical for London. Investors will note the median price per square foot of £738 per sq ft and a price-to-income ratio of 6.3, both of which reflect West Hill’s premium status within South West London. Demand is underpinned by a significant population of young professionals and a low proportion of older residents, contributing to a dynamic rental market.

Liquidity remains healthy, as evidenced by annual sales of 165 and an average days on market of 54 days. The achieved sale price typically sits £10,000 (the typical achieved discount) below the asking price, suggesting buyers have some negotiating power.

Image of West Hill, South West London

Key investment stats for West Hill

Median price per sq ft

£738 / sq ft

Average rental yield

5.1%

Capital growth (1y)

2.3%

Sales in past year

165

* Property stats calculated for last full calendar year (2024).

Live property stats in West Hill

Live prices in West Hill, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£550,000

25% of properties below...

£425,000

75% of properties below...

£795,000

Most expensive property

£4,250,000

Live listings

133

Median days on market

54

Should you invest in West Hill?

Opportunities

  • The area’s strong rental yields of 5.1% and a top postcode district yield of 5.2% make it an appealing choice for buy-to-let investors.
  • With a high proportion of private rented housing in the 94th percentile, West Hill is well-positioned to attract a steady stream of tenants, especially young professionals and couples.
  • The median asking rent for a 2-bedroom flat is £2,600, offering potential for attractive rental income given the area’s demographics.

Risks

  • Capital growth has been modest, with 1-year growth at 2.3% and annualised 3-year growth at 0.1%, so investors seeking fast appreciation may be disappointed.
  • The price-to-income ratio of 6.3 and rent-to-income ratio of 29.5% highlight affordability pressures, which could limit future buyer and tenant pools.
  • Owner-occupation is in the 14th percentile, so the market is highly reliant on the rental sector; any regulatory changes or shifts in tenant demand could impact returns.

Outlook

Looking ahead, West Hill’s fundamentals suggest continued stability, even if rapid capital growth remains elusive. The area’s modest capital growth over the past three years of 0.4% and annualised growth of 0.1% indicate a market that favours steady income over speculative gains.

Given the strong rental yields, high proportion of private renters, and robust demand from professionals and young couples, rental demand is likely to remain resilient. Investors should expect the market to favour those with a long-term perspective, focusing on income generation rather than short-term price jumps. As always, shifts in regulation or affordability could alter the landscape, but for now, West Hill remains a solid if unspectacular choice for investors seeking London’s characteristic stability.

Live properties in West Hill

Investment properties in West Hill, South West London

2 bedroom flat for sale
25% below median price

£375,000

2 bedroom flat for sale

Wimbledon Park Road, London

Properties needing refurbishment in West Hill, South West London
Needs Refurb
3 bedroom apartment for sale
39% below median price

£620,000

3 bedroom apartment for sale

Putney Hill, Putney, SW15

Priced to sell properties in West Hill, South West London
Priced to Sell
2 bedroom apartment for sale
On market for 174 days

£849,950

2 bedroom apartment for sale

121 Upper Richmond Road, Putney, Lo...

Slow to sell properties in West Hill, South West London
Slow to Sell
4 bedroom house for sale
Reduced by 13%

£1,000,000

4 bedroom house for sale

Merton Road, Wandsworth, London, SW...

Big price drop properties in West Hill, South West London
Big Price Drop
4 bedroom terraced house for sale
1,685 sq ft

£900,000 - Guide Price

4 bedroom terraced house for sale

Castlecombe Drive, Southfields, Put...

Properties with planning granted in West Hill, South West London
Planning Granted
3 bedroom flat for sale
47% below median price

£375,000 - Offers in Excess of

3 bedroom flat for sale

Arnal Crescent, Southfields, London

Low price-per-sq-ft properties in West Hill, South West London
Low Price per Sq Ft
2 bedroom flat for sale
53% below median price

£357,500 - Guide Price

2 bedroom flat for sale

36b Upper Richmond Road, Putney, Lo...

Auction properties in West Hill, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £10,000

• 1 in 4 properties sell at > £21,000 below asking

• 1 in 10 properties sell at > £50,000 below asking

In percentage terms:

• Median discount of 2.2%

• 25% of properties discounted by > 3.5%

• 10% of properties discounted by > 4.7%

Best places to invest in West Hill

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW155.2%0.6%£750 / sq ft
2SW195.0%1.0%£752 / sq ft
3SW185.0%1.3%£794 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.