A complete guide to property investment in West Hill.
Last updated: 18 September 2025
West Hill offers a distinctive investment landscape, shaped by a high concentration of degree-educated residents and a strong presence of professionals and managers. The area is particularly attractive to couples, with couples households in the 97th percentile, while the private rented sector is also unusually large for Britain — though typical for London. Investors will note the median price per square foot of £738 per sq ft and a price-to-income ratio of 6.3, both of which reflect West Hill’s premium status within South West London. Demand is underpinned by a significant population of young professionals and a low proportion of older residents, contributing to a dynamic rental market.
Liquidity remains healthy, as evidenced by annual sales of 165 and an average days on market of 54 days. The achieved sale price typically sits £10,000 (the typical achieved discount) below the asking price, suggesting buyers have some negotiating power.
Median price per sq ft
£738 / sq ft
Average rental yield
5.1%
Capital growth (1y)
2.3%
Sales in past year
165
* Property stats calculated for last full calendar year (2024).
Live prices in West Hill, South West London
* Extreme prices clipped for legibility
Median price
£550,000
25% of properties below...
£425,000
75% of properties below...
£795,000
Most expensive property
£4,250,000
Live listings
133
Median days on market
54
Looking ahead, West Hill’s fundamentals suggest continued stability, even if rapid capital growth remains elusive. The area’s modest capital growth over the past three years of 0.4% and annualised growth of 0.1% indicate a market that favours steady income over speculative gains.
Given the strong rental yields, high proportion of private renters, and robust demand from professionals and young couples, rental demand is likely to remain resilient. Investors should expect the market to favour those with a long-term perspective, focusing on income generation rather than short-term price jumps. As always, shifts in regulation or affordability could alter the landscape, but for now, West Hill remains a solid if unspectacular choice for investors seeking London’s characteristic stability.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in West Hill, South West London
£375,000
2 bedroom flat for sale
Wimbledon Park Road, London
£620,000
3 bedroom apartment for sale
Putney Hill, Putney, SW15
£849,950
2 bedroom apartment for sale
121 Upper Richmond Road, Putney, Lo...
£1,000,000
4 bedroom house for sale
Merton Road, Wandsworth, London, SW...
£900,000 - Guide Price
4 bedroom terraced house for sale
Castlecombe Drive, Southfields, Put...
£375,000 - Offers in Excess of
3 bedroom flat for sale
Arnal Crescent, Southfields, London
£357,500 - Guide Price
2 bedroom flat for sale
36b Upper Richmond Road, Putney, Lo...
Buyers have some negotiation leverage, but not much.
• Median discount: £10,000
• 1 in 4 properties sell at > £21,000 below asking
• 1 in 10 properties sell at > £50,000 below asking
In percentage terms:
• Median discount of 2.2%
• 25% of properties discounted by > 3.5%
• 10% of properties discounted by > 4.7%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.