Property investment stats for Primrose Hill, North West London

• Rental demand is underpinned by a large, affluent professional and student population, with private renters in the 93rd percentile and students in the 91st percentile nationally.
• The average rental yield of 4.4% and a top postcode district yield of 5.0% are notable for London, offering an income focus for investors.
• Homes are selling within a median of 48 days, indicating reasonable market liquidity for those looking to enter or exit positions.

• Capital values have changed by -6.0% over the past year and by -3.3% over three years, showing a pattern of weak price growth.
• High price-to-income and rent-to-income ratios (11.7 and 54.4%) create affordability pressures, which may limit further upside.
• The median achieved price is £23,900 (the typical achieved discount) below asking, suggesting buyers hold negotiating power and sellers may face discounts.

Looking ahead, Primrose Hill is likely to maintain its appeal for affluent renters and professionals, given the area's high concentration of degree-educated residents and strong private rental market. While the rental sector continues to offer reasonable yields for London at 4.4%, the outlook for capital growth remains muted, as indicated by the three-year annualised growth rate of -1.1%.

Affordability constraints are significant, with both sale and rental prices for typical homes — such as a three-bedroom house (£2,750,000 for sale, £5,633 for rent) or a two-bedroom flat (£890,000 for sale, £3,788 for rent) — at levels that will continue to limit the pool of potential buyers and tenants. Despite this, the area's stability and enduring desirability among high-income tenants should underpin demand. Investors should expect steady, income-driven returns rather than rapid capital appreciation over the next year.