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Property investment stats for Brook Green, London

A complete guide to property investment in Brook Green.

Last updated: 18 September 2025

Investment summary

Brook Green is a popular part of West London, known for its leafy streets and strong appeal among professionals and young couples. The area is dominated by private rented housing, sitting in the 98th percentile nationally, and has a highly educated population — 97th percentile for degree-holders — with a strong presence of professionals and managers. The local property market is defined by high asking prices, with the median price per square foot at £911 per sq ft, and a price-to-income ratio of 7.8 that is typical for London but high by national standards. Rental yields are relatively robust at 4.8%, especially in the top-performing district where yields reach 5.9%.

Despite these strengths, capital growth has changed by -3.6% over the past year and by -3.4% over three years, so investors should be mindful of recent market shifts.

Image of Brook Green, London

Key investment stats for Brook Green

Median price per sq ft

£911 / sq ft

Average rental yield

4.8%

Capital growth (1y)

-3.6%

Sales in past year

199

* Property stats calculated for last full calendar year (2024).

Live property stats in Brook Green

Live prices in Brook Green, London

* Extreme prices clipped for legibility

Properties for sale

Median price

£650,000

25% of properties below...

£450,000

75% of properties below...

£1,000,000

Most expensive property

£8,500,000

Live listings

244

Median days on market

86

Should you invest in Brook Green?

Opportunities

  • The concentration of young professionals and single occupiers, both in the 90th percentile or above, creates steady demand for rental properties.
  • Rental yields are relatively strong for London, with the top district achieving 5.9%, making buy-to-let a viable strategy.
  • High levels of educational attainment and professional employment support long-term rental stability and premium pricing.

Risks

  • Capital growth has changed by -3.6% in the past year and by -3.4% over three years, indicating recent market softness.
  • The price-to-income ratio of 7.8 and rent-to-income ratio of 34.8% both underline affordability pressures, which could dampen future price growth.
  • Owner-occupation is in the 10th percentile, so the market is heavily reliant on private renters, which may increase exposure to regulatory or policy changes.

Outlook

Looking ahead, Brook Green is likely to remain a sought-after location for affluent renters, particularly professionals and young couples. The area’s high educational attainment and concentration of managers and professionals suggest that tenant quality and demand will stay strong, even if capital growth remains subdued.

The liquidity of the market, with annual sales at 199 and properties spending an average of 86 days on the market, indicates a reasonable pace of transactions for London. Investors focused on income rather than short-term price appreciation may find the current environment attractive, especially given the robust rental yields.

While affordability constraints and market softness in capital values are real considerations, the long-term fundamentals of Brook Green — its professional tenant base and premium character — should continue to underpin its appeal.

Live properties in Brook Green

Investment properties in Brook Green, London

3 bedroom apartment for sale
30% below median price

£700,000 - Offers in Excess of

3 bedroom apartment for sale

Netherwood Road, London, W14

Properties needing refurbishment in Brook Green, London
Needs Refurb
Studio flat for sale
On market for 176 days

£350,000

Studio flat for sale

Sinclair Road, Brook Green, London,...

Slow to sell properties in Brook Green, London
Slow to Sell
1 bedroom flat for sale
Reduced by 25%

£150,000 - Offers in Excess of

1 bedroom flat for sale

Shepherds Bush Road, London

Big price drop properties in Brook Green, London
Big Price Drop
12 bedroom block of apartments for sale
High yield opportunity

£2,750,000

12 bedroom block of apartments for sale

Elsham Road, London, W14

HMO properties in Brook Green, London
HMO
3 bedroom apartment for sale
939 sq ft

£700,000 - Offers Over

3 bedroom apartment for sale

Bamborough Gardens, London, W12

Properties with planning granted in Brook Green, London
Planning Granted
1 bedroom apartment for sale
43% below median price

£330,000 - Guide Price

1 bedroom apartment for sale

Netherwood Road, London, W14

Low price-per-sq-ft properties in Brook Green, London
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £13,999

• 1 in 4 properties sell at > £30,000 below asking

• 1 in 10 properties sell at > £50,000 below asking

In percentage terms:

• Median discount of 1.4%

• 25% of properties discounted by > 3.6%

• 10% of properties discounted by > 4.9%

Best places to invest in Brook Green

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W65.9%1.1%£920 / sq ft
2W125.5%-2.8%£805 / sq ft
3W144.6%-1.5%£931 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.