A complete guide to property investment in Brook Green.
Last updated: 18 September 2025
Brook Green is a popular part of West London, known for its leafy streets and strong appeal among professionals and young couples. The area is dominated by private rented housing, sitting in the 98th percentile nationally, and has a highly educated population — 97th percentile for degree-holders — with a strong presence of professionals and managers. The local property market is defined by high asking prices, with the median price per square foot at £911 per sq ft, and a price-to-income ratio of 7.8 that is typical for London but high by national standards. Rental yields are relatively robust at 4.8%, especially in the top-performing district where yields reach 5.9%.
Despite these strengths, capital growth has changed by -3.6% over the past year and by -3.4% over three years, so investors should be mindful of recent market shifts.
Median price per sq ft
£911 / sq ft
Average rental yield
4.8%
Capital growth (1y)
-3.6%
Sales in past year
199
* Property stats calculated for last full calendar year (2024).
Live prices in Brook Green, London
* Extreme prices clipped for legibility
Median price
£650,000
25% of properties below...
£450,000
75% of properties below...
£1,000,000
Most expensive property
£8,500,000
Live listings
244
Median days on market
86
Looking ahead, Brook Green is likely to remain a sought-after location for affluent renters, particularly professionals and young couples. The area’s high educational attainment and concentration of managers and professionals suggest that tenant quality and demand will stay strong, even if capital growth remains subdued.
The liquidity of the market, with annual sales at 199 and properties spending an average of 86 days on the market, indicates a reasonable pace of transactions for London. Investors focused on income rather than short-term price appreciation may find the current environment attractive, especially given the robust rental yields.
While affordability constraints and market softness in capital values are real considerations, the long-term fundamentals of Brook Green — its professional tenant base and premium character — should continue to underpin its appeal.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Brook Green, London
£700,000 - Offers in Excess of
3 bedroom apartment for sale
Netherwood Road, London, W14
£350,000
Studio flat for sale
Sinclair Road, Brook Green, London,...
£150,000 - Offers in Excess of
1 bedroom flat for sale
Shepherds Bush Road, London
£2,750,000
12 bedroom block of apartments for sale
Elsham Road, London, W14
£700,000 - Offers Over
3 bedroom apartment for sale
Bamborough Gardens, London, W12
£330,000 - Guide Price
1 bedroom apartment for sale
Netherwood Road, London, W14
On average, properties sell slightly below asking; careful comp analysis is key.
• Median discount: £13,999
• 1 in 4 properties sell at > £30,000 below asking
• 1 in 10 properties sell at > £50,000 below asking
In percentage terms:
• Median discount of 1.4%
• 25% of properties discounted by > 3.6%
• 10% of properties discounted by > 4.9%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.