A complete guide to property investment in Fitzrovia.
Last updated: 18 September 2025
Fitzrovia stands out for its central location, cosmopolitan feel and strong appeal to young professionals and students. The area has a strikingly high proportion of private renters and single occupier households, both in the 99th percentile for Britain, signalling a robust rental market. Owner-occupation is extremely low, which is typical for this part of London, and the local population is highly educated and professional. Demand is reflected in the premium pricing, with the median price per square foot at £1,611 per sq ft and a price-to-income ratio of 16.6.
Median price per sq ft
£1,611 / sq ft
Average rental yield
4.0%
Capital growth (1y)
20.2%
Sales in past year
83
* Property stats calculated for last full calendar year (2024).
Live prices in Fitzrovia, London
* Extreme prices clipped for legibility
Median price
£1,750,000
25% of properties below...
£900,000
75% of properties below...
£2,721,500
Most expensive property
£18,500,000
Live listings
291
Median days on market
122
Looking ahead, Fitzrovia is likely to remain attractive to investors who value stability and a strong tenant base. The high proportion of young professionals, students and single-person households will keep rental demand buoyant, especially given the area's appeal and amenities. While affordability remains stretched, this is typical for prime London locations and does not seem to be deterring demand from its core demographic.
Short-term capital growth has been impressive at 20.2%, but the three-year picture is more mixed, so investors should be mindful of market cycles. Rental yields are solid for London at 4.0%, and with private renting so dominant, the area should continue to offer reliable income streams. In my view, Fitzrovia's fundamentals point to continued resilience and long-term appeal, even if price growth is uneven year to year.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Fitzrovia, London
£780,000
2 bedroom apartment for sale
Greenwell Street, Marylebone, Londo...
£2,950,000
2 bedroom flat for sale
Market Place, Marylebone
£795,000
2 bedroom flat for sale
Picton Place, London, W1U
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.