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Property investment stats for Fitzrovia, London

A complete guide to property investment in Fitzrovia.

Last updated: 18 September 2025

Investment summary

Fitzrovia stands out for its central location, cosmopolitan feel and strong appeal to young professionals and students. The area has a strikingly high proportion of private renters and single occupier households, both in the 99th percentile for Britain, signalling a robust rental market. Owner-occupation is extremely low, which is typical for this part of London, and the local population is highly educated and professional. Demand is reflected in the premium pricing, with the median price per square foot at £1,611 per sq ft and a price-to-income ratio of 16.6.

Image of Fitzrovia, London

Key investment stats for Fitzrovia

Median price per sq ft

£1,611 / sq ft

Average rental yield

4.0%

Capital growth (1y)

20.2%

Sales in past year

83

* Property stats calculated for last full calendar year (2024).

Live property stats in Fitzrovia

Live prices in Fitzrovia, London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,750,000

25% of properties below...

£900,000

75% of properties below...

£2,721,500

Most expensive property

£18,500,000

Live listings

291

Median days on market

122

Should you invest in Fitzrovia?

Opportunities

  • Fitzrovia offers strong rental yields, with the average at 4.0% and the top postcode district yielding 4.3%.
  • The area has seen notable short-term capital growth, with 1-year growth at 20.2%, suggesting momentum for investors focused on appreciation.
  • High demand from professionals and students, as shown by population percentiles, supports ongoing rental demand and low vacancy risk.

Risks

  • Affordability is a challenge, with a price-to-income ratio of 16.6 and a rent-to-income ratio of 54.1%, making entry costs and rents high even by London standards.
  • Liquidity is moderate, with annual sales at 83 and the average days on market at 122 days, which could mean longer holding periods to sell.
  • Three-year capital growth has changed by -2.6%, and the annualised growth over that period is -0.9%, pointing to some volatility in capital values.

Outlook

Looking ahead, Fitzrovia is likely to remain attractive to investors who value stability and a strong tenant base. The high proportion of young professionals, students and single-person households will keep rental demand buoyant, especially given the area's appeal and amenities. While affordability remains stretched, this is typical for prime London locations and does not seem to be deterring demand from its core demographic.

Short-term capital growth has been impressive at 20.2%, but the three-year picture is more mixed, so investors should be mindful of market cycles. Rental yields are solid for London at 4.0%, and with private renting so dominant, the area should continue to offer reliable income streams. In my view, Fitzrovia's fundamentals point to continued resilience and long-term appeal, even if price growth is uneven year to year.

Live properties in Fitzrovia

Investment properties in Fitzrovia, London

2 bedroom apartment for sale
On market for 170 days

£780,000

2 bedroom apartment for sale

Greenwell Street, Marylebone, Londo...

Slow to sell properties in Fitzrovia, London
Slow to Sell
2 bedroom flat for sale
Reduced by 16%

£2,950,000

2 bedroom flat for sale

Market Place, Marylebone

Big price drop properties in Fitzrovia, London
Big Price Drop
2 bedroom flat for sale
41% below median price

£795,000

2 bedroom flat for sale

Picton Place, London, W1U

Low price-per-sq-ft properties in Fitzrovia, London
Low Price per Sq Ft

Best places to invest in Fitzrovia

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W1T4.3%--
2W1U3.6%3.3%£1,649 / sq ft
3W1W3.4%--
4W1G3.1%--
5W1D---
6W1B---
7W1C---

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.