Property investment stats for Euston, North West London

• Rental yields are attractive, particularly in the top postcode district where yields reach 5.0%.
• The very high proportion of students and young professionals supports consistent rental demand.
• The area’s private rental market is robust, with a high percentile for private rented housing and a large single occupier segment.

• The rent-to-income ratio of 59.7% signals significant affordability constraints for tenants, which could limit future rental growth.
• The high unemployment rate (in the 99th percentile) may impact tenant stability or rent collection risk.
• Liquidity is only moderate, with annual sales at 39 and median days on market at 92 days.

In the next 12 months, Euston’s rental market is likely to remain buoyant, buoyed by the ongoing influx of students and young professionals. The median asking rents for a 3-bedroom house (£3,700) and a 2-bedroom flat (£3,315) are well supported by local demand. However, affordability pressures, indicated by the high rent-to-income ratio of 59.7%, may temper the pace of rent increases.

Sales activity is expected to remain steady but not brisk, given the annual sales of 39 and median days on market of 92 days. Investors should expect stable long-term demand, especially in the rental market, though capital growth may be limited by affordability constraints and the area’s already high prices.