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Property investment stats for East Putney, South West London

A complete guide to property investment in East Putney.

Last updated: 18 September 2025

Investment summary

East Putney is a sought-after part of South West London, attracting a mix of young professionals and couples, as shown by its very high share of degree-educated residents and professionals in the 99th percentile. The area is defined by a strong private rental market — one of the highest in Britain — while owner-occupation is far less common here than in most other places. Property prices are on the higher side, with the median price per square foot at £792 per sq ft, but the price-to-income ratio of 6.0 is fairly typical by London standards. Rental demand is robust, which is reflected in the 5.0% average rental yield and the fact that properties spend an average of 70 days on the market.

Image of East Putney, South West London

Key investment stats for East Putney

Median price per sq ft

£792 / sq ft

Average rental yield

5.0%

Capital growth (1y)

-0.3%

Sales in past year

234

* Property stats calculated for last full calendar year (2024).

Live property stats in East Putney

Live prices in East Putney, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£630,000

25% of properties below...

£500,000

75% of properties below...

£850,000

Most expensive property

£9,950,000

Live listings

166

Median days on market

70

Should you invest in East Putney?

Opportunities

  • The average rental yield of 5.0% is attractive for London and even higher in the top performing postcode district, where yields reach 5.2%.
  • High demand from young professionals and couples (both in the 99th percentile) supports a strong rental market and helps keep void periods short.
  • The private rented sector is in the 99th percentile nationally, offering a wide pool of potential tenants for landlords.

Risks

  • Capital growth has changed by -0.3% over the past year and by 0.6% annually over three years, which may not appeal to investors seeking rapid appreciation.
  • The gap between achieved and asking prices, at £15,000 (the typical achieved discount), suggests buyers have some negotiating power and sellers may need to be flexible.
  • Affordability remains a challenge for some, with a rent-to-income ratio of 26.8%, which could limit further rental growth.

Outlook

The outlook for East Putney remains steady, supported by strong fundamentals like the area's educated and professional population and persistent rental demand. While capital growth has changed only modestly — 1.9% over three years — the area's stability and appeal to affluent renters provide a reliable income stream for landlords.

With annual sales at 234, liquidity is healthy, and properties are not lingering excessively on the market. Investors should expect continued demand from young professionals and couples, but also be mindful that affordability pressures and modest capital growth could limit upside in the short term. Over the next year, East Putney is likely to remain a popular and dependable choice for buy-to-let investors who value stability and consistent rental returns.

Live properties in East Putney

Investment properties in East Putney, South West London

4 bedroom flat for sale
50% below median price

£400,000

4 bedroom flat for sale

Carlton Drive, London

Properties needing refurbishment in East Putney, South West London
Needs Refurb
2 bedroom apartment for sale
On market for 174 days

£849,950

2 bedroom apartment for sale

121 Upper Richmond Road, Putney, Lo...

Slow to sell properties in East Putney, South West London
Slow to Sell
Garages for sale
Reduced by 29%

£25,000

Garages for sale

Keswick Road, London, SW15

Big price drop properties in East Putney, South West London
Big Price Drop
5 bedroom end of terrace house for sale
High yield opportunity

£1,100,000 - Guide Price

5 bedroom end of terrace house for sale

Putney Bridge Road, London, SW15

HMO properties in East Putney, South West London
HMO
3 bedroom apartment for sale
42% below median price

£500,000

3 bedroom apartment for sale

Upper Richmond Road, London

Low price-per-sq-ft properties in East Putney, South West London
Low Price per Sq Ft
2 bedroom flat for sale
53% below median price

£357,500 - Guide Price

2 bedroom flat for sale

36b Upper Richmond Road, Putney, Lo...

Auction properties in East Putney, South West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £15,000

• 1 in 4 properties sell at > £29,062 below asking

• 1 in 10 properties sell at > £69,000 below asking

In percentage terms:

• Median discount of 2.3%

• 25% of properties discounted by > 4.3%

• 10% of properties discounted by > 6.9%

Best places to invest in East Putney

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW155.2%0.6%£750 / sq ft
2SW185.0%1.3%£794 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.