Property investment stats for West End and Chobham, South East

• The area’s strong three-year capital growth of 15.4% suggests resilience and potential for further appreciation.
• Family demand is high, with the population in the 95th percentile for families and a median asking price for a 3-bedroom house at £635,000.
• The presence of a well-educated and professional population (both in the upper percentiles) supports stable long-term demand.

• The rental yield of 4.1% is moderate, and the top-yielding postcode district only achieves 3.7%, which may not appeal to yield-focused investors.
• Private renting is in the 4th percentile, indicating limited rental stock and potentially lower liquidity for buy-to-let exits.
• Homes are selling with a median discount of £5,000 (the typical achieved discount), suggesting buyers have some negotiating power.

The next 12 months look steady for West End and Chobham, with the area’s fundamentals underpinned by a high proportion of families and professionals. The annualised growth over three years of 4.9% points to a market that has performed well through recent cycles. While yields are not the highest, the stability and demand from owner-occupiers should continue to support prices.

Affordability may remain a challenge for new entrants, but for investors seeking a low-volatility environment, the area’s track record is appealing. The low proportion of private rentals means competition among landlords is limited, though this also restricts rental growth potential. Overall, investors can expect a balanced market with gradual capital appreciation and solid, if unspectacular, rental returns.