Property investment stats for Guildford, South East

• The average rental yield of 5.7% is attractive for the region, with the top-performing postcode district offering an even higher 6.0%.
• Demand from a large student population (in the 99th percentile) and a high proportion of professionals and managers (in the 82nd percentile) supports the private rental sector.
• The median discount of £10,000 (the typical achieved discount) on achieved versus asking prices may offer investors scope for negotiation.

• The one-year capital growth of 0.1% is low, suggesting limited short-term price momentum.
• The median price per square foot of £528 per sq ft is relatively high, which could limit future capital appreciation if affordability is stretched further.
• The private rented sector is already in the 81st percentile, indicating strong competition among landlords.

Looking ahead, Guildford’s fundamentals point to continued stability rather than rapid growth. The large student and young professional population will likely underpin rental demand, especially given the average rental yield of 5.7% and the strong showing in the top postcode district. However, with affordability ratios at current levels and the median sale price for a three-bedroom house at £550,000, further price growth may be constrained unless incomes rise.

Liquidity should remain healthy, given the current days on market of 68 days and annual sales figures. Investors can expect steady, rather than spectacular, returns — making Guildford a solid option for those seeking reliability over risk.