Property investment stats for Ascot, South East

• The top-performing postcode district offers a rental yield of 4.6%, which is attractive for investors targeting stable returns.
• Families are a dominant demographic here (in the 82nd percentile), creating sustained demand for larger homes, as reflected in the current median asking sale price of a 3-bedroom house at £650,000 and a median rent of £2,950.
• The area also appeals to professionals and managers, who are in the 94th percentile, supporting both capital values and rental demand.

• The price-to-income ratio of 8.0 signals that affordability may be stretched, especially for first-time buyers or those on average incomes.
• The rent-to-income ratio of 34.2% is on the higher side, which could limit rental growth if local incomes do not keep pace.
• With a median discount to asking price of £10,000 (the typical achieved discount), buyers have some negotiating power, which may affect short-term capital appreciation.

Looking ahead, Ascot’s stability is likely to continue, supported by its high proportion of owner-occupiers and families. The professional and degree-educated population (in the 94th and 84th percentiles, respectively) lends further resilience to both sales and rental markets. While the average rental yield of 4.6% and the three-year annualised growth of 3.1% may not set pulses racing, they do suggest a market that rewards patience and long-term strategy.

Liquidity remains healthy with 388 properties changing hands annually and a typical time on market of 78 days. Affordability will remain a challenge for some, but the area’s enduring appeal to families and professionals should underpin demand. Investors can expect steady, incremental gains rather than dramatic swings.