Property investment stats for Slough, South East

• Rental yields are attractive, with an average of 6.4% and the top-performing district achieving 7.0%.
• The area’s family-heavy profile and high demand for private rentals in the 85th percentile create a steady tenant base, especially for larger homes.
• The current median asking rent for a 3-bedroom house is £1,900, supporting strong income potential for landlords.

• Short-term capital growth has changed by -0.9%, so investors focused on quick appreciation may need to temper expectations.
• The median discount to asking price is £8,000 (the typical achieved discount), suggesting some negotiation is needed to achieve sales.
• The unemployment rate is in the 85th percentile, which could present some risk to rental stability or future price growth.

Looking ahead, I expect rental demand in Slough to remain robust, especially given the area’s high proportion of families and private renters. The combination of a £1,900 for a 3-bedroom house and a 6.4% average yield makes the market appealing for income-focused investors. While capital growth over the past year has changed by -0.9%, the three-year annualised growth of 1.9% hints at steady, if unspectacular, long-term prospects.

Affordability metrics suggest that Slough is accessible to both tenants and buyers, with a 5.2 price-to-income ratio and a 23.5% rent-to-income ratio. I expect the market to continue favouring landlords who target family homes, but investors should keep an eye on local employment trends and be prepared for ongoing negotiation on sale prices.