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Property investment stats for Stone (Stafford), West Midlands

A complete guide to property investment in Stone.

Last updated: 18 September 2025

Investment summary

Stone sits comfortably in the West Midlands, offering a property market that is both accessible and appealing to investors seeking steady returns. The average price-to-income ratio of 4.4 signals that homes are relatively affordable compared to many other parts of the country, and the rent-to-income ratio at 17.1% suggests tenants are not overstretched. With a strong owner-occupier base in the 79th percentile and a high share of couples’ households, the area has a settled, stable demographic profile. The median price per square foot of £281 per sq ft keeps entry costs reasonable for buy-to-let or homebuyer investors.

Image of Stone (Stafford), West Midlands

Key investment stats for Stone

Median price per sq ft

£281 / sq ft

Average rental yield

4.8%

Capital growth (1y)

2.8%

Sales in past year

265

* Property stats calculated for last full calendar year (2024).

Live property stats in Stone

Live prices in Stone (Stafford), West Midlands

* Extreme prices clipped for legibility

Properties for sale

Median price

£300,000

25% of properties below...

£225,000

75% of properties below...

£465,000

Most expensive property

£1,350,000

Live listings

165

Median days on market

65

Should you invest in Stone?

Opportunities

  • The top postcode district offers a rental yield of 4.8%, making it attractive for those seeking income over capital appreciation.
  • With annual sales at 265, liquidity is healthy, which helps when it comes time to sell or expand your portfolio.
  • The achieved minus asking price at £4,950 (the typical achieved discount) hints at some negotiation room for buyers, potentially improving initial yields.

Risks

  • The proportion of private rented housing sits in the 35th percentile, so the rental market is less dominant than in many towns and cities.
  • Days on market at 65 days suggests it may take longer than average to find a buyer if you need to exit quickly.
  • The population aged 20-30 is in the 24th percentile, so demand from younger renters may be limited compared to more urban locations.

Outlook

The past three years have seen capital growth of 17.6%, which annualises to 5.6%; this points to a market that rewards patience more than speculation. With the median asking sale price for a three-bedroom house at £275,000 and the median asking rent for the same at £1,350, yields remain attractive by regional standards.

Given the area’s stability, high owner-occupation, and a demographic skewed towards older couples, expect a market that moves steadily rather than dramatically. Investors should not expect explosive growth, but the combination of affordability, stable demand, and a solid yield profile makes Stone a quietly confident bet for those happy with slow-and-steady gains.

Live properties in Stone

Investment properties in Stone (Stafford), West Midlands

3 bedroom terraced house for sale
26% below median price

£460,551

3 bedroom terraced house for sale

Granville Terrace, Stone

Properties needing refurbishment in Stone (Stafford), West Midlands
Needs Refurb
3 bedroom semi-detached house for sale
On market for 168 days

£265,000

3 bedroom semi-detached house for sale

Eccleshall Road, Stone

Slow to sell properties in Stone (Stafford), West Midlands
Slow to Sell
2 bedroom flat for sale
Reduced by 17%

£99,950

2 bedroom flat for sale

Stafford Street, The Moorings Staff...

Big price drop properties in Stone (Stafford), West Midlands
Big Price Drop
4 bedroom detached house for sale
1,602 sq ft

£475,000 - Offers in Excess of

4 bedroom detached house for sale

Uttoxeter Road, Stone, ST15

Properties with planning granted in Stone (Stafford), West Midlands
Planning Granted
3 bedroom semi-detached house for sale
47% below median price

£230,000

3 bedroom semi-detached house for sale

The Fillybrooks, Stone

Low price-per-sq-ft properties in Stone (Stafford), West Midlands
Low Price per Sq Ft
4 bedroom terraced house for sale
43% below median price

£200,000 - Guide Price

4 bedroom terraced house for sale

York Street, Stone, Staffordshire, ...

Auction properties in Stone (Stafford), West Midlands
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £4,950

• 1 in 4 properties sell at > £10,000 below asking

• 1 in 10 properties sell at > £12,960 below asking

In percentage terms:

• Median discount of 1.8%

• 25% of properties discounted by > 3.3%

• 10% of properties discounted by > 5.7%

Best places to invest in Stone

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1ST154.8%5.6%£281 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.