Property investment stats for Stafford, West Midlands

• Rental yields are attractive, with an average of 5.3% and the top postcode district delivering 5.4%, which could appeal to income-focused investors.
• Median asking rents for both 3-bedroom houses (£1,100) and 2-bedroom flats (£910) compare favourably with sale prices, supporting the case for buy-to-let.
• The population profile includes a solid proportion of young adults and single occupiers, suggesting ongoing demand for smaller properties and rental homes.

• The past year saw capital values change by -2.3%, which may dampen short-term growth prospects.
• Owner-occupation and private renting are both close to the national average, so the market may not offer the extremes of stability or volatility seen in other regions.
• The achieved price typically trails the asking price by £3,000 (the typical achieved discount), so sellers may need to be flexible on price.

Looking ahead, Stafford’s property market appears stable, with moderate growth likely to continue given the three-year annualised capital growth of 4.0%. Demand from renters, especially younger adults and single occupiers, should help underpin rental values and yields. The market’s liquidity, reflected in homes selling in around 43 days, suggests investors should not struggle to exit positions if needed.

Affordability for both buyers and renters remains a strength, which should help support demand even if broader economic conditions shift. While recent capital growth has been more muted, the fundamentals are solid and the area is unlikely to see dramatic swings. Investors can expect a market that rewards patience and careful selection rather than quick wins.