Property investment stats for Stoke-on-Trent, West Midlands

• The average rental yield of 6.7% is compelling, and the top postcode district offers an even higher yield at 8.1%.
• Asking prices for 3-bedroom houses and 2-bedroom flats are accessible, at £210,000 and £95,000 respectively, broadening the pool of potential buyers and renters.
• The student population is in the 81st percentile, suggesting consistent demand for rental properties, especially in the private rented sector, which is itself in the 67th percentile.

• The unemployment rate is in the 73rd percentile, which could impact tenant stability and overall demand.
• The degree-educated and professional population are both well below average, sitting in the 12th and 6th percentiles, which may limit long-term capital appreciation.
• Owner-occupation is relatively low at the 27th percentile, potentially making the area more sensitive to shifts in the rental market.

Looking ahead over the next year, Stoke-on-Trent appears well-placed for steady rental returns. The average rental yield of 6.7% is supported by a strong student presence and a relatively young population, with those aged 20 to 30 in the 81st percentile.

Capital growth has been positive, with a 1-year rate of 4.1% and an annualised three-year rate of 2.1%, though this is more of a slow burn than a rapid climb. Asking prices for both sales and rents are accessible, with a 3-bedroom house at £210,000 and a 2-bedroom flat at £95,000, while rents for these are £995 and £748.

Liquidity is decent, with properties typically selling in 39 days, and the market feels balanced as achieved prices are matching asking prices. For investors, Stoke-on-Trent offers a measured mix of income and gradual growth, but the fundamentals suggest it's a spot for patient, yield-focused buyers rather than those chasing quick capital gains.