A complete guide to property investment in South Wimbledon.
Last updated: 10 January 2026
South Wimbledon balances strong rental demand with steady capital growth, making it a compelling choice for investors who value long-term stability over rapid short-term gains. The area’s property market is underpinned by a high proportion of private renters (in the 95th percentile for Britain), a large cohort of professionals and managers (in the 95th percentile), and a population profile that skews heavily towards couples and residents in their 30s. Affordability sits in line with London norms, with a price-to-income ratio of 6.6 and a rent-to-income ratio of 25.2%. Average properties are selling in 64 days, suggesting a market that is active but not overheated.
Investors should note the median achieved price is £5,000 (the typical achieved discount) below asking, indicating some room for negotiation but not a distressed market. The area’s educational attainment is among the highest in Britain, in the 98th percentile, which supports ongoing demand from affluent tenants and buyers.
Median price per sq ft
£768 / sq ft
Average rental yield
5.0%
Capital growth (1y)
0.6%
Sales in past year
347
* Property stats calculated for last full calendar year (2024).
Live prices in South Wimbledon, South West London
* Extreme prices clipped for legibility
Median price
£575,000
25% of properties below...
£437,500
75% of properties below...
£745,000
Most expensive property
£3,000,000
Live listings
190
Median days on market
64
Looking ahead, I expect South Wimbledon to remain a solid performer for income-focused investors. The area’s high educational attainment, large professional population, and strong representation of couples in their 30s and 40s all suggest that tenant demand will stay resilient, even if capital growth continues at a measured pace.
With 347 transactions in the past year and typical homes selling in 64 days, liquidity remains reasonable for London. Affordability metrics such as the price-to-income and rent-to-income ratios are in line with expectations for this part of the city. Investors should not expect runaway price rises, but the fundamentals support a stable, income-generating portfolio with low volatility. South Wimbledon’s appeal lies in its reliability and the quality of its tenant base rather than headline-grabbing growth.
Average yield (%)
Median price per sq ft (£/sq ft)
Investment properties in South Wimbledon, South West London

£390,000
2 bedroom flat for sale
Hamilton Road, London, SW19

£550,000
2 bedroom flat for sale
Hartfield Road, Wimbledon, London, ...

£450,000
2 bedroom flat for sale
Effra Road, Wimbledon

£1,100,000
4 bedroom terraced house for sale
Bournemouth Road, Old Merton Park, ...

£300,000
1 bedroom house for sale
Hamilton Road Mews, Wimbledon
Typical discounts are limited but real — expect to achieve a reduction off asking.
• Median discount: £5,000
• 1 in 4 properties sell at > £15,000 below asking
• 1 in 10 properties sell at > £30,000 below asking
In percentage terms:
• Median discount of 1.0%
• 25% of properties discounted by > 2.6%
• 10% of properties discounted by > 3.8%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.