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Property investment stats for South Acton, West London

A complete guide to property investment in South Acton.

Last updated: 18 September 2025

Investment summary

South Acton sits in West London and has a character shaped by a young, mobile population. The area stands out for its high proportion of degree-educated residents and professionals, with a strong presence of people in their 20s and 30s. Owner-occupation is rare here, with private and social renting dominating the landscape, which is typical for this part of London. The property market is active, with properties spending an average of 76 days before being sold and annual sales reaching 114.

Image of South Acton, West London

Key investment stats for South Acton

Median price per sq ft

£688 / sq ft

Average rental yield

5.2%

Capital growth (1y)

-0.9%

Sales in past year

114

* Property stats calculated for last full calendar year (2024).

Live property stats in South Acton

Live prices in South Acton, West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£512,500

25% of properties below...

£408,750

75% of properties below...

£650,000

Most expensive property

£3,000,000

Live listings

172

Median days on market

76

Should you invest in South Acton?

Opportunities

  • Rental yields are attractive for London, with an average of 5.2% and a top postcode district yield of 5.9%, making the area appealing for buy-to-let investors.
  • The high proportion of young professionals and students in the 88th and 86th percentiles respectively suggests strong ongoing demand for rental properties.
  • The current median asking rent for a 2-bedroom flat is £2,500, indicating a healthy rental market for smaller units.

Risks

  • Capital growth over the past year has changed by -0.9%, and annualised growth over three years is just 0.2%, so investors looking for rapid appreciation may be disappointed.
  • The price-to-income ratio is 8.2, which could limit affordability for would-be owner-occupiers and constrain future price growth.
  • The median achieved price is currently £9,475 (the typical achieved discount) below asking, hinting at some negotiation room and potential price sensitivity among buyers.

Outlook

Looking ahead, South Acton’s strong rental market is likely to persist, given the area's demographic profile and the dominance of private and social renting. The high proportion of degree-educated and professional residents in the 88th and 79th percentiles respectively should help maintain steady demand, especially for well-presented flats.

While capital growth has only changed modestly over one and three years, the area’s stability and consistent rental yields of 5.2% are more in line with what investors typically expect from London. With a median asking sale price for a 2-bedroom flat at £550,000 and a 3-bedroom house at £874,975, entry costs remain high compared to most of the country but are not out of the ordinary for West London.

Liquidity remains reasonable, with homes spending an average of 76 days on the market. Investors should expect stable, if unspectacular, returns and continued strong tenant demand rather than rapid capital gains.

Live properties in South Acton

Investment properties in South Acton, West London

4 bedroom semi-detached house for sale
26% below median price

£880,000

4 bedroom semi-detached house for sale

Gunnersbury Lane, London, W3

Properties needing refurbishment in South Acton, West London
Needs Refurb
1 bedroom flat for sale
On market for 178 days

£250,000 - Offers in Excess of

1 bedroom flat for sale

Gunnersbury Lane, London

Slow to sell properties in South Acton, West London
Slow to Sell
4 bedroom semi-detached house for sale
Reduced by 18%

£1,650,000 - Guide Price

4 bedroom semi-detached house for sale

Heathfield Road, Acton, London, W3

Big price drop properties in South Acton, West London
Big Price Drop
4 bedroom terraced house for sale
39% below median price

£975,000 - Guide Price

4 bedroom terraced house for sale

Rosenburg Road, London, W3

Low price-per-sq-ft properties in South Acton, West London
Low Price per Sq Ft
3 bedroom flat for sale
41% below median price

£400,000 - Guide Price

3 bedroom flat for sale

Avenue Crescent, Acton, London, W3

Auction properties in South Acton, West London
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £9,475

• 1 in 4 properties sell at > £14,950 below asking

• 1 in 10 properties sell at > £20,000 below asking

In percentage terms:

• Median discount of 1.7%

• 25% of properties discounted by > 2.9%

• 10% of properties discounted by > 4.5%

Best places to invest in South Acton

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1W35.9%-0.6%£661 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.