A complete guide to property investment in South Acton.
Last updated: 18 September 2025
South Acton sits in West London and has a character shaped by a young, mobile population. The area stands out for its high proportion of degree-educated residents and professionals, with a strong presence of people in their 20s and 30s. Owner-occupation is rare here, with private and social renting dominating the landscape, which is typical for this part of London. The property market is active, with properties spending an average of 76 days before being sold and annual sales reaching 114.
Median price per sq ft
£688 / sq ft
Average rental yield
5.2%
Capital growth (1y)
-0.9%
Sales in past year
114
* Property stats calculated for last full calendar year (2024).
Live prices in South Acton, West London
* Extreme prices clipped for legibility
Median price
£512,500
25% of properties below...
£408,750
75% of properties below...
£650,000
Most expensive property
£3,000,000
Live listings
172
Median days on market
76
Looking ahead, South Acton’s strong rental market is likely to persist, given the area's demographic profile and the dominance of private and social renting. The high proportion of degree-educated and professional residents in the 88th and 79th percentiles respectively should help maintain steady demand, especially for well-presented flats.
While capital growth has only changed modestly over one and three years, the area’s stability and consistent rental yields of 5.2% are more in line with what investors typically expect from London. With a median asking sale price for a 2-bedroom flat at £550,000 and a 3-bedroom house at £874,975, entry costs remain high compared to most of the country but are not out of the ordinary for West London.
Liquidity remains reasonable, with homes spending an average of 76 days on the market. Investors should expect stable, if unspectacular, returns and continued strong tenant demand rather than rapid capital gains.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in South Acton, West London
£880,000
4 bedroom semi-detached house for sale
Gunnersbury Lane, London, W3
£250,000 - Offers in Excess of
1 bedroom flat for sale
Gunnersbury Lane, London
£1,650,000 - Guide Price
4 bedroom semi-detached house for sale
Heathfield Road, Acton, London, W3
£975,000 - Guide Price
4 bedroom terraced house for sale
Rosenburg Road, London, W3
£400,000 - Guide Price
3 bedroom flat for sale
Avenue Crescent, Acton, London, W3
Buyers have some negotiation leverage, but not much.
• Median discount: £9,475
• 1 in 4 properties sell at > £14,950 below asking
• 1 in 10 properties sell at > £20,000 below asking
In percentage terms:
• Median discount of 1.7%
• 25% of properties discounted by > 2.9%
• 10% of properties discounted by > 4.5%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.