Property investment stats for Haslemere, South East

• Capital growth has been consistent, with a 1-year figure of 3.9% and an annualised 3-year growth of 2.4%, indicating resilience.
• The market's median discount of £10,000 (the typical achieved discount) gives buyers some room to negotiate, which could improve entry yields or future returns.
• The high proportion of professionals and degree-educated residents suggests continued demand for quality homes, especially larger properties.

• Rental yields are modest at 3.6%, so cash flow-focused investors may find stronger returns elsewhere.
• The area is not dominated by young renters or students, with low percentiles for these groups, limiting demand for smaller flats or HMOs.
• Liquidity is moderate, with properties staying on the market for an average of 62 days, so quick resales may not always be achievable.

The outlook for Haslemere remains steady, with capital values having changed by 7.3% over three years and showing annualised growth of 2.4%. The relatively low rent-to-income ratio of 22.4% should help underpin rental demand among local families and professionals. Investors should expect slow and steady growth rather than rapid gains, with the area’s fundamentals supporting long-term stability.

Given the annual sales volume of 180 and the prevalence of owner-occupiers, the market is unlikely to see sharp swings in either direction. While rental yields of 3.6% are not headline-grabbing, the consistent demand from affluent residents offers reassurance for those seeking lower-risk, long-term investments.