A complete guide to property investment in Earls Court.
Last updated: 18 September 2025
Earls Court stands out for its strong rental market, with the area sitting in the very top percentile for private rented housing, single occupier households and young professionals. The local population is highly educated and employed in professional roles, giving the area a cosmopolitan and transient feel. However, owner-occupation is rare compared to most of Britain, and families are almost absent from the local mix.
Property prices reflect the area's appeal, with a median price per square foot of £1,159 per sq ft and a price-to-income ratio of 10.0, which is high but typical for this part of London. Recent capital growth has changed by -4.0% over the past year, and by -0.8% over three years, suggesting a period of stagnation or adjustment rather than runaway gains.
Median price per sq ft
£1,159 / sq ft
Average rental yield
4.5%
Capital growth (1y)
-4.0%
Sales in past year
337
* Property stats calculated for last full calendar year (2024).
Live prices in Earls Court, South West London
* Extreme prices clipped for legibility
Median price
£995,000
25% of properties below...
£650,000
75% of properties below...
£1,595,000
Most expensive property
£21,950,000
Live listings
757
Median days on market
79
The outlook for Earls Court remains steady, with robust tenant demand likely to persist given the area's appeal to professionals, students and single occupiers. Rental yields of 4.5% offer a respectable return for London, especially in the top-performing postcode district, which achieves 4.9%.
While recent capital growth has changed by -4.0% over one year and by -0.8% over three years, a long-term perspective is key for investors here. Affordability remains a challenge, as shown by the price-to-income and rent-to-income ratios, but this has not dampened demand for rental accommodation. Investors should expect a stable but unspectacular market, with more opportunity in income than in rapid capital gains.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Earls Court, South West London
£950,000
2 bedroom apartment for sale
Ashburn Gardens, South Kensington, ...
£575,000 - Offers in Region of
1 bedroom flat for sale
Redcliffe Gardens, London, SW10 9EX
£400,000
1 bedroom apartment for sale
Point West, 116 Cromwell Road, Kens...
£2,550,000
6 bedroom flat for sale
Old Brompton Road, Earls Court, Lon...
£3,250,000 - Guide Price
8 bedroom block of apartments for sale
Warwick Road, London, SW5
£415,000 - Offers in Excess of
1 bedroom flat for sale
Point West, South Kensington, Londo...
£1,460,000
3 bedroom flat for sale
Barkston Gardens, South Kensington,...
The gap between asking and achieved creates room for disciplined offers.
• Median discount: £30,000
• 1 in 4 properties sell at > £52,500 below asking
• 1 in 10 properties sell at > £150,000 below asking
In percentage terms:
• Median discount of 3.8%
• 25% of properties discounted by > 5.5%
• 10% of properties discounted by > 7.9%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.