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Property investment stats for Earls Court, South West London

A complete guide to property investment in Earls Court.

Last updated: 18 September 2025

Investment summary

Earls Court stands out for its strong rental market, with the area sitting in the very top percentile for private rented housing, single occupier households and young professionals. The local population is highly educated and employed in professional roles, giving the area a cosmopolitan and transient feel. However, owner-occupation is rare compared to most of Britain, and families are almost absent from the local mix.

Property prices reflect the area's appeal, with a median price per square foot of £1,159 per sq ft and a price-to-income ratio of 10.0, which is high but typical for this part of London. Recent capital growth has changed by -4.0% over the past year, and by -0.8% over three years, suggesting a period of stagnation or adjustment rather than runaway gains.

Image of Earls Court, South West London

Key investment stats for Earls Court

Median price per sq ft

£1,159 / sq ft

Average rental yield

4.5%

Capital growth (1y)

-4.0%

Sales in past year

337

* Property stats calculated for last full calendar year (2024).

Live property stats in Earls Court

Live prices in Earls Court, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£995,000

25% of properties below...

£650,000

75% of properties below...

£1,595,000

Most expensive property

£21,950,000

Live listings

757

Median days on market

79

Should you invest in Earls Court?

Opportunities

  • Strong rental demand is supported by a very high proportion of private renters, single occupiers and young professionals, making it ideal for buy-to-let investors.
  • The average rental yield of 4.5% is competitive for London, and the top-performing postcode district in the area delivers an even higher yield of 4.9%.
  • Liquidity is reasonable, with 337 annual sales and properties spending a median of 79 days on the market, which helps investors manage entry and exit.

Risks

  • Capital values have changed by -4.0% over the past year and by -0.8% over three years, so investors should not expect rapid price appreciation in the short term.
  • The price-to-income ratio of 10.0 and rent-to-income ratio of 42.5% highlight affordability pressures, which could limit further upside or make it harder to raise rents.
  • The median difference between achieved and asking price is £30,000 (the typical achieved discount), which may indicate that buyers are negotiating harder or that sellers need to be realistic about pricing.

Outlook

The outlook for Earls Court remains steady, with robust tenant demand likely to persist given the area's appeal to professionals, students and single occupiers. Rental yields of 4.5% offer a respectable return for London, especially in the top-performing postcode district, which achieves 4.9%.

While recent capital growth has changed by -4.0% over one year and by -0.8% over three years, a long-term perspective is key for investors here. Affordability remains a challenge, as shown by the price-to-income and rent-to-income ratios, but this has not dampened demand for rental accommodation. Investors should expect a stable but unspectacular market, with more opportunity in income than in rapid capital gains.

Live properties in Earls Court

Investment properties in Earls Court, South West London

2 bedroom apartment for sale
62% below median price

£950,000

2 bedroom apartment for sale

Ashburn Gardens, South Kensington, ...

Properties needing refurbishment in Earls Court, South West London
Needs Refurb
1 bedroom flat for sale
On market for 178 days

£575,000 - Offers in Region of

1 bedroom flat for sale

Redcliffe Gardens, London, SW10 9EX

Slow to sell properties in Earls Court, South West London
Slow to Sell
1 bedroom apartment for sale
Reduced by 20%

£400,000

1 bedroom apartment for sale

Point West, 116 Cromwell Road, Kens...

Big price drop properties in Earls Court, South West London
Big Price Drop
6 bedroom flat for sale
High yield opportunity

£2,550,000

6 bedroom flat for sale

Old Brompton Road, Earls Court, Lon...

HMO properties in Earls Court, South West London
HMO
8 bedroom block of apartments for sale
2,771 sq ft

£3,250,000 - Guide Price

8 bedroom block of apartments for sale

Warwick Road, London, SW5

Properties with planning granted in Earls Court, South West London
Planning Granted
1 bedroom flat for sale
71% below median price

£415,000 - Offers in Excess of

1 bedroom flat for sale

Point West, South Kensington, Londo...

Low price-per-sq-ft properties in Earls Court, South West London
Low Price per Sq Ft
3 bedroom flat for sale
35% below median price

£1,460,000

3 bedroom flat for sale

Barkston Gardens, South Kensington,...

Auction properties in Earls Court, South West London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

The gap between asking and achieved creates room for disciplined offers.

Headline stats

• Median discount: £30,000

• 1 in 4 properties sell at > £52,500 below asking

• 1 in 10 properties sell at > £150,000 below asking

In percentage terms:

• Median discount of 3.8%

• 25% of properties discounted by > 5.5%

• 10% of properties discounted by > 7.9%

Best places to invest in Earls Court

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW64.9%1.7%£983 / sq ft
2W144.6%-1.5%£931 / sq ft
3W84.5%-1.0%£1,523 / sq ft
4SW104.3%-0.2%£1,256 / sq ft
5SW54.2%-0.2%£1,153 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.