A complete guide to property investment in Bloomsbury.
Last updated: 18 September 2025
Bloomsbury is a classic London neighbourhood, shaped by its academic institutions, historic squares and a population that skews young and highly educated. The area is dominated by private renters, with owner-occupation at the very lowest end of the scale, and families are a rare sight. Demand is fuelled by a large student contingent (in the 99th percentile) and a high proportion of professionals and managers.
The property market is highly liquid for central London, with annual sales at 153 and homes spending an average of 86 days on the market. Asking prices are robust, with a median price per square foot of £1,077 per sq ft, and the rent-to-income ratio is high at 44.7%, reflecting Bloomsbury’s status as a premium rental location.
Median price per sq ft
£1,077 / sq ft
Average rental yield
5.6%
Capital growth (1y)
-2.7%
Sales in past year
153
* Property stats calculated for last full calendar year (2024).
Live prices in Bloomsbury, Central London
* Extreme prices clipped for legibility
Median price
£730,000
25% of properties below...
£450,000
75% of properties below...
£1,100,000
Most expensive property
£7,250,000
Live listings
214
Median days on market
86
Over the next year, Bloomsbury is likely to remain a magnet for renters, particularly students and professionals, given its central location and academic prestige. Rental yields should stay attractive, especially in the highest-performing districts such as WC1H, where yields reach 7.3%.
While the capital growth outlook is muted, with recent figures showing changes of -2.7% over one year and -0.2% over three years, the area’s liquidity and steady tenant demand provide some reassurance. Investors may not see rapid price gains, but the consistent rental market and strong demographic fundamentals offer stability.
Affordability will remain a challenge for both buyers and tenants, but this is par for the course in central London. For those prioritising yield and low voids over short-term capital appreciation, Bloomsbury continues to stand out.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Bloomsbury, Central London
£420,000 - Guide Price
2 bedroom flat for sale
Southampton Row, London, WC1B
£1,000,000 - Offers Over
1 bedroom penthouse for sale
Red Lion Street, London, WC1R
£4,480,000 - Guide Price
5 bedroom town house for sale
Great James Street, London, WC1N
£575,000
3 bedroom flat for sale
Cromer Street, Bloomsbury, London, ...
£140,000 - Guide Price
1 bedroom flat for sale
Flat 1 Tavistock Court, Tavistock S...
Discounts exist, but they won't transform deal economics on their own.
• Median discount: £5,000
• 1 in 4 properties sell at > £25,000 below asking
• 1 in 10 properties sell at > £63,750 below asking
In percentage terms:
• Median discount of 1.4%
• 25% of properties discounted by > 4.4%
• 10% of properties discounted by > 7.3%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.