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Property investment stats for West Brompton, South West London

A complete guide to property investment in West Brompton.

Last updated: 18 September 2025

Investment summary

West Brompton stands out as a vibrant corner of London, with a distinctively young and highly educated population. The area is dominated by private rentals, with owner-occupation rates in the 8th percentile for Britain; this is typical for such a central and cosmopolitan part of the city. Demand for rental property is robust, supported by a high proportion of single occupiers and a student population in the 93rd percentile. Investors will note a median price per square foot of £1,217 per sq ft, with current asking prices for a two-bedroom flat at £900,000 and a three-bedroom house at £2,000,000.

Image of West Brompton, South West London

Key investment stats for West Brompton

Median price per sq ft

£1,217 / sq ft

Average rental yield

4.4%

Capital growth (1y)

3.9%

Sales in past year

218

* Property stats calculated for last full calendar year (2024).

Live property stats in West Brompton

Live prices in West Brompton, South West London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,000,000

25% of properties below...

£657,500

75% of properties below...

£1,900,000

Most expensive property

£30,000,000

Live listings

463

Median days on market

99

Should you invest in West Brompton?

Opportunities

  • The area offers a strong rental market, reflected in a high private rented housing percentile and a rental yield of 4.4%.
  • There is a large pool of highly educated professionals and young adults, with both groups in the top 10 percentiles nationally, supporting consistent demand for quality rental accommodation.
  • The top-performing postcode district in West Brompton delivers a rental yield of 4.3%, further highlighting the area's appeal for buy-to-let investors.

Risks

  • The price-to-income ratio is 11.4, which is high even by London standards and may limit owner-occupier demand.
  • Over the past three years, capital values have changed by -2.5%, with an annualised growth rate of -0.9%, suggesting recent capital appreciation has been muted.
  • Properties spend a median of 99 days on the market, which could affect liquidity for those seeking quick sales.

Outlook

Looking ahead, West Brompton is likely to remain attractive to investors focused on rental income, given the area's strong fundamentals and consistently high demand from young professionals and students. Rental yields are competitive by London standards, and the high proportion of private renters ensures ongoing demand.

However, affordability will continue to be a challenge for would-be owner-occupiers, with both the price-to-income and rent-to-income ratios at the upper end for the capital. While capital growth over the past three years has changed by -2.5%, the area's long-term appeal lies in its stability and the resilience of its rental market. Investors should expect steady, if unspectacular, returns and a market that prioritises rental income over rapid capital gains.

Live properties in West Brompton

Investment properties in West Brompton, South West London

3 bedroom apartment for sale
57% below median price

£475,000

3 bedroom apartment for sale

Upper Berenger Walk, Chelsea

Properties needing refurbishment in West Brompton, South West London
Needs Refurb
1 bedroom flat for sale
On market for 178 days

£575,000 - Offers in Region of

1 bedroom flat for sale

Redcliffe Gardens, London, SW10 9EX

Slow to sell properties in West Brompton, South West London
Slow to Sell
1 bedroom flat for sale
Reduced by 17%

£475,000 - Guide Price

1 bedroom flat for sale

Milmans Street, Chelsea, London, SW...

Big price drop properties in West Brompton, South West London
Big Price Drop
2 bedroom apartment for sale
964 sq ft

£1,495,000

2 bedroom apartment for sale

Cathcart Road, London, SW10

Properties with planning granted in West Brompton, South West London
Planning Granted
1 bedroom house boat for sale
75% below median price

£125,000

1 bedroom house boat for sale

Chelsea Crescent, Chelsea Harbour

Low price-per-sq-ft properties in West Brompton, South West London
Low Price per Sq Ft
2 bedroom flat for sale
43% below median price

£825,000 - Guide Price

2 bedroom flat for sale

Carlyle Court, Chelsea Harbour, Lon...

Auction properties in West Brompton, South West London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

The gap between asking and achieved creates room for disciplined offers.

Headline stats

• Median discount: £40,000

• 1 in 4 properties sell at > £90,000 below asking

• 1 in 10 properties sell at > £150,000 below asking

In percentage terms:

• Median discount of 3.6%

• 25% of properties discounted by > 5.5%

• 10% of properties discounted by > 9.3%

Best places to invest in West Brompton

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW104.3%-0.2%£1,256 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.