Property investment stats for Waterlooville, South East

• Rental yields are healthy for the region, with an average of 5.3% and a top postcode district yield of 5.4%, making buy-to-let potentially attractive.
• The steady sales volume of 510 and relatively short average days on market (54 days) indicate decent liquidity for those looking to enter or exit positions.
• The area’s high proportion of owner-occupiers and couples means stable demand for family-sized homes, as seen in the current median asking price for a 3-bedroom house (£390,000) and corresponding rent (£2,100).

• Capital growth has changed by -2.8% over the past year, which may concern those seeking short-term gains.
• The older age profile (with the population aged 60+ in the 79th percentile) could signal slower future growth in demand from younger buyers or renters.
• The low proportion of private rented housing (in the 14th percentile) may limit opportunities to expand rental portfolios without significant investment in repositioning or targeting niche markets.

Looking ahead, investors can expect Waterlooville to remain a stable, if unspectacular, market. The annualised growth over three years sits at 1.8%, while three-year capital growth has reached 5.6%, showing that long-term appreciation is possible even if recent performance has been subdued.

Rental demand should hold up thanks to the area’s appeal for couples and established families, and the combination of £390,000 for sales and £2,100 for rents suggests returns should stay competitive. Liquidity remains reasonable, and buyers are still able to negotiate on price. Overall, Waterlooville offers measured potential for those seeking steady income and gradual capital appreciation rather than rapid gains.