A complete guide to property investment in Waterloo.
Last updated: 18 September 2025
Waterloo’s property market is shaped by its central location and a strong presence of young professionals and students. The area stands out for its high proportion of private renters and a very small share of owner-occupiers, which is typical for this part of London. Affordability is a challenge, with the price-to-income ratio at 9.8 and the rent-to-income ratio at 59.8%. Rental yields are relatively robust for London, coming in at 5.1%, and the top-performing district reaches 5.3%.
Sales volumes are modest, with 166 annual transactions and properties typically spending 52 days on the market — suggesting reasonable liquidity for central London. However, capital growth has changed by -13.0% over one year and by -7.6% over three years, which tempers expectations for short-term price appreciation.
Median price per sq ft
£919 / sq ft
Average rental yield
5.1%
Capital growth (1y)
-13.0%
Sales in past year
166
* Property stats calculated for last full calendar year (2024).
Live prices in Waterloo, South East London
* Extreme prices clipped for legibility
Median price
£875,000
25% of properties below...
£650,000
75% of properties below...
£1,430,000
Most expensive property
£11,250,000
Live listings
305
Median days on market
52
Given the high concentration of renters and the area’s appeal to young professionals and students, I expect rental demand in Waterloo to remain solid. Rental yields at 5.1% are likely to continue to attract investor interest, especially as the top district yield is 5.3%. However, the recent changes in capital growth — -13.0% over one year and -7.6% over three years — suggest that price appreciation will be slow in the near term.
Liquidity should remain reasonable, with properties typically taking 52 days to sell. While affordability pressures are high, these are normal for central London and are balanced by the area’s long-term stability and rental resilience. Investors should approach Waterloo with realistic expectations about capital growth but can take comfort in the steady rental market.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Waterloo, South East London
£700,000 - Offers in Excess of
2 bedroom apartment for sale
Upper Ground, London, SE1
£745,000 - Guide Price
2 bedroom apartment for sale
Pocock Street, London, SE1 0FU
£50,000 - Offers in Excess of
Parking for sale
Hopton Street, Southwark, London, S...
£675,000
2 bedroom flat for sale
Upper Ground, River Court, SE1
The gap between asking and achieved creates room for disciplined offers.
• Median discount: £22,000
• 1 in 4 properties sell at > £32,500 below asking
• 1 in 10 properties sell at > £83,200 below asking
In percentage terms:
• Median discount of 3.0%
• 25% of properties discounted by > 5.4%
• 10% of properties discounted by > 8.3%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.