A complete guide to property investment in Old Town.
Last updated: 18 September 2025
Old Town in East London stands out for its strong rental market, with a particularly high proportion of private and social rented housing. The area is dominated by younger residents, especially those aged 20 to 40, and has a significant student presence, which shapes both demand and tenant profiles. Owner-occupation is rare here, and families make up a notable share of households, contributing to steady demand for larger properties. With a median sale price for a 3-bedroom house of £500,000 and a median sale price for a 2-bedroom flat of £325,000, affordability is in line with other London locations, though the rent-to-income ratio of 42.7% signals a stretch for many tenants.
Liquidity is reasonable, with properties spending an average of 53 days on the market, and annual sales volume is relatively modest at 35. Investors are likely to be attracted by the average rental yield of 6.8%, which is supported by a consistently high demand for rental accommodation.
Median price per sq ft
-
Average rental yield
6.8%
Capital growth (1y)
-
Sales in past year
35
* Property stats calculated for last full calendar year (2024).
Live prices in Old Town, East London
* Extreme prices clipped for legibility
Median price
£400,000
25% of properties below...
£318,750
75% of properties below...
£492,125
Most expensive property
£1,350,000
Live listings
44
Median days on market
53
Looking ahead, Old Town's rental market appears resilient, with steady demand from a young, mobile population and ongoing appeal to students and families. The median rent for a 2-bedroom flat of £2,250 remains competitive for London, though affordability will continue to be a concern for many tenants.
Given the current average days on market of 53 days, liquidity should remain reasonable, but investors should be mindful of the area's high unemployment rate and the potential for economic shocks. The balance of high rental yields and a limited pool of owner-occupiers means price growth may be slower than in other parts of London, but income returns are likely to stay attractive. Over the next year, I expect Old Town to remain a solid choice for investors prioritising yield and tenant demand over short-term capital gains.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Old Town, East London
£400,000 - Guide Price
4 bedroom terraced house for sale
Carson Road, Canning Town, E16
£230,000 - Offers in Excess of
1 bedroom apartment for sale
Morgan Street, London
£310,000
2 bedroom maisonette for sale
Hayday Road, Canning Town, London, ...
£225,000
1 bedroom flat for sale
Barking Road, Canning Town
£600,000 - Offers in Excess of
5 bedroom terraced house for sale
Sheppard Street, London, E16
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.