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Property investment stats for New Milton, South East

A complete guide to property investment in New Milton.

Last updated: 18 September 2025

Investment summary

New Milton offers a stable environment for property investors, with a population profile that skews older and a housing market that leans towards owner-occupation. The area sees moderate activity, with annual sales of 198 and properties typically spending 67 days on the market. Affordability is reasonable by regional standards, reflected in a price-to-income ratio of 6.4 and a rent-to-income ratio of 26.8%. The median price per square foot sits at £389 per sq ft, and there is a noticeable difference between asking and achieved prices, with a median discount of £7,500 (the typical achieved discount).

Rental yields are modest, with an average of 3.2%, but there are pockets — like the top-performing postcode district — where yields reach 5.3%. The area is not a hotspot for younger or family households, with a particularly high proportion of residents aged 60 and over.

Image of New Milton, South East

Key investment stats for New Milton

Median price per sq ft

£389 / sq ft

Average rental yield

3.2%

Capital growth (1y)

1.4%

Sales in past year

198

* Property stats calculated for last full calendar year (2024).

Live property stats in New Milton

Live prices in New Milton, South East

* Extreme prices clipped for legibility

Properties for sale

Median price

£399,950

25% of properties below...

£239,950

75% of properties below...

£575,000

Most expensive property

£1,350,000

Live listings

204

Median days on market

67

Should you invest in New Milton?

Opportunities

  • The top postcode district delivers a notably higher rental yield of 5.3%, which is attractive for investors targeting income.
  • Properties tend to sell with a median discount of £7,500 (the typical achieved discount), giving buyers some negotiating room.
  • The relatively low price-to-income ratio of 6.4 suggests that entry costs are manageable compared to many areas in the South East.

Risks

  • The rental yield across the area averages 3.2%, which may not be compelling for those seeking high income returns.
  • The local population is heavily weighted towards residents aged 60 and over, which could mean limited long-term rental demand from younger professionals or families.
  • The student and degree-educated population percentiles are low, so the market is unlikely to benefit from university-driven or highly skilled tenant demand.

Outlook

Looking ahead, New Milton offers steady if unspectacular prospects for property investors. The one-year capital growth stands at 1.4%, while the three-year figure is 7.8%, giving an annualised growth rate of 2.5%. The area’s demographics are unlikely to shift rapidly, so dramatic changes in demand or supply seem improbable in the short term.

Rental demand may remain stable but not surging, especially given the dominance of older residents and the low proportion of families and younger adults. Investors can expect moderate liquidity, with properties spending 67 days on the market. Overall, New Milton is best suited to investors looking for steady performance rather than rapid growth or high yields.

Live properties in New Milton

Investment properties in New Milton, South East

3 bedroom terraced house for sale
46% below median price

£300,000

3 bedroom terraced house for sale

Hardy Close, New Milton, Hampshire,...

Properties needing refurbishment in New Milton, South East
Needs Refurb
5 bedroom detached house for sale
On market for 178 days

£750,000

5 bedroom detached house for sale

Velvet Lawn Road, New Milton, Hamps...

Slow to sell properties in New Milton, South East
Slow to Sell
1 bedroom flat for sale
Reduced by 29%

£62,000 - Offers in Region of

1 bedroom flat for sale

Station Road, New Milton, Hampshire...

Big price drop properties in New Milton, South East
Big Price Drop
3 bedroom detached house for sale
1,502 sq ft

£525,000

3 bedroom detached house for sale

Keswick Road, New Milton, Hampshire...

Properties with planning granted in New Milton, South East
Planning Granted
1 bedroom apartment for sale
63% below median price

£69,950

1 bedroom apartment for sale

Homemill House Phase I, New Milton

Low price-per-sq-ft properties in New Milton, South East
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Buyer's market

Negotiation is the norm — most buyers achieve a meaningful discount.

Headline stats

• Median discount: £7,500

• 1 in 4 properties sell at > £15,000 below asking

• 1 in 10 properties sell at > £20,000 below asking

In percentage terms:

• Median discount of 3.1%

• 25% of properties discounted by > 5.0%

• 10% of properties discounted by > 7.0%

Best places to invest in New Milton

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1BH255.3%1.3%£409 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.