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Property investment stats for Poole, South West

A complete guide to property investment in Poole.

Last updated: 18 September 2025

Investment summary

Poole offers property investors a market with steady fundamentals and a mix of buyer types, with a notable presence of couples and older residents. The area’s average rental yield stands at 5.4%, which is attractive for those looking for income alongside potential for capital appreciation. Over the past three years, capital growth has been 7.8%, with an annualised rate of 2.5%, although the most recent year saw a modest change of -0.2%. Affordability sits in a middle ground, with a price-to-income ratio of 5.8 and a rent-to-income ratio of 26.5%.

Liquidity remains reasonable, as properties spend a median of 78 days on the market and there were 2,019 sales in the last year, suggesting buyers are still active. The median discount between achieved and asking prices is £5,000 (the typical achieved discount), hinting at some room for negotiation for investors.

Image of Poole, South West

Key investment stats for Poole

Median price per sq ft

£385 / sq ft

Average rental yield

5.4%

Capital growth (1y)

-0.2%

Sales in past year

2,019

* Property stats calculated for last full calendar year (2024).

Live property stats in Poole

Live prices in Poole, South West

* Extreme prices clipped for legibility

Properties for sale

Median price

£400,000

25% of properties below...

£285,000

75% of properties below...

£654,500

Most expensive property

£15,000,000

Live listings

1,871

Median days on market

78

Should you invest in Poole?

Opportunities

  • Investors can benefit from strong rental yields of 5.4%, and even higher yields of 5.9% in the top-performing district.
  • The current median asking sale price for a 3-bedroom house stands at £397,250, while the median asking rent for the same property is £1,750, presenting a clear income opportunity.
  • With a relatively high proportion of private rented housing in the 59th percentile, demand from tenants appears robust.

Risks

  • Capital growth has changed only slightly over the past year (-0.2%), so short-term appreciation may be limited.
  • The population aged 60 and over is in the 69th percentile, which could affect long-term rental demand and market dynamics.
  • The median discount of £5,000 (the typical achieved discount) suggests sellers may need to be flexible on price, which could impact returns if market conditions soften.

Outlook

Looking ahead, Poole’s combination of steady rental yields and moderate capital growth creates a balanced environment for investors who value income as much as the chance for appreciation. The area’s affordability, as measured by the 5.8 price-to-income ratio, remains within reach for a broad range of buyers.

Sales activity and time on market metrics suggest that liquidity is healthy, though the presence of a sizeable older population may shape future demand. With a strong base of private renters and couples, rental demand is likely to stay resilient. Overall, Poole presents a cautiously optimistic outlook — investors who prioritise steady income and manageable risk may find it a rewarding choice.

Live properties in Poole

Investment properties in Poole, South West

1 bedroom flat for sale
46% below median price

£130,000 - Offers Over

1 bedroom flat for sale

Westbourne/ Branksome Area *

Properties needing refurbishment in Poole, South West
Needs Refurb
2 bedroom apartment for sale
23% below median price

£190,000

2 bedroom apartment for sale

High Street, Poole, BH15

Priced to sell properties in Poole, South West
Priced to Sell
3 bedroom maisonette for sale
On market for 178 days

£220,000

3 bedroom maisonette for sale

Perry Gardens, Poole, BH15

Slow to sell properties in Poole, South West
Slow to Sell
2 bedroom mobile home for sale
Reduced by 38%

£44,950

2 bedroom mobile home for sale

Napier Road, Poole

Big price drop properties in Poole, South West
Big Price Drop
5 bedroom house share for sale
High yield opportunity

£375,000 - Offers Over

5 bedroom house share for sale

Alder Road, Poole

HMO properties in Poole, South West
HMO
6 bedroom detached bungalow for sale
6,282 sq ft

£1,950,000 - Guide Price

6 bedroom detached bungalow for sale

Western Avenue, Branksome Park

Properties with planning granted in Poole, South West
Planning Granted
1 bedroom apartment for sale
60% below median price

£70,000 - Guide Price

1 bedroom apartment for sale

Station Road, Parkstone, Poole, BH...

Low price-per-sq-ft properties in Poole, South West
Low Price per Sq Ft
2 bedroom flat for sale
59% below median price

£100,000 - Guide Price

2 bedroom flat for sale

Freshwater Drive, Poole, BH15

Auction properties in Poole, South West
Auction

Achieved vs asking prices

Key takeaway: Balanced market

On average, properties sell slightly below asking; careful comp analysis is key.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £14,000 below asking

• 1 in 10 properties sell at > £25,000 below asking

In percentage terms:

• Median discount of 1.8%

• 25% of properties discounted by > 3.5%

• 10% of properties discounted by > 5.4%

Best places to invest in Poole

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1BH155.9%2.2%£364 / sq ft
2BH125.7%1.9%£353 / sq ft
3BH175.1%3.6%£397 / sq ft
4BH145.0%2.7%£411 / sq ft
5BH134.2%-0.9%£433 / sq ft
6BH18-2.5%£417 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.