All investment areas

Property investment stats for King's Road Area, London

A complete guide to property investment in King's Road Area.

Last updated: 18 September 2025

Investment summary

King's Road is a high-profile area that has long attracted attention from investors, renters and buyers alike. With a strong professional and degree-educated population — both in the top percentiles nationwide — it's no surprise the area commands a premium. The current median asking sale price for a three-bedroom house stands at £3,150,000, while a two-bedroom flat is typically listed at £1,155,000. Rents are just as robust, with a three-bedroom house fetching around £9,499 and a two-bedroom flat at £4,225.

Image of King's Road Area, London

Key investment stats for King's Road Area

Median price per sq ft

£1,463 / sq ft

Average rental yield

4.5%

Capital growth (1y)

2.7%

Sales in past year

405

* Property stats calculated for last full calendar year (2024).

Live property stats in King's Road Area

Live prices in King's Road Area, London

* Extreme prices clipped for legibility

Properties for sale

Median price

£1,250,000

25% of properties below...

£695,000

75% of properties below...

£2,750,000

Most expensive property

£35,000,000

Live listings

672

Median days on market

84

Should you invest in King's Road Area?

Opportunities

  • The average rental yield of 4.5% is competitive for London, with the top postcode district in the area offering an even higher yield of 4.9%.
  • The area has experienced capital growth over both one and three years, with a one-year growth rate of 2.7%, indicating underlying demand and resilience.
  • Liquidity remains reasonable, with 405 transactions annually and properties spending an average of 84 days on the market before selling.

Risks

  • Affordability is a significant challenge, with a price-to-income ratio of 16.5 and a rent-to-income ratio of 53.3%, both of which are high even by London standards.
  • The gap between achieved and asking prices, with a median difference of £65,000 (the typical achieved discount), suggests buyers may have room to negotiate or that sellers' expectations are ambitious.
  • The area is dominated by the private rental sector (in the 93rd percentile nationally), which can mean higher tenant turnover and more management demands.

Outlook

Looking ahead, King's Road is likely to remain attractive to investors who value long-term stability and access to a highly skilled, professional tenant base. The consistently high asking prices and strong rental demand — especially given the area's high percentile for single occupier households — suggest ongoing support for both capital values and rents.

However, affordability pressures are unlikely to ease, so investors should expect that yields may be capped by what tenants can afford, even as property values remain resilient. The area's modest but positive annualised growth over three years of 0.8% points to slow, steady gains rather than dramatic surges. For those comfortable with the local dynamics, King's Road offers a blend of prestige, liquidity and long-term potential, albeit at a price.

Live properties in King's Road Area

Investment properties in King's Road Area, London

3 bedroom apartment for sale
57% below median price

£475,000

3 bedroom apartment for sale

Upper Berenger Walk, Chelsea

Properties needing refurbishment in King's Road Area, London
Needs Refurb
3 bedroom flat for sale
On market for 170 days

£825,000 - Offers in Excess of

3 bedroom flat for sale

Blantyre Walk: Worlds End Estate, ...

Slow to sell properties in King's Road Area, London
Slow to Sell
2 bedroom apartment for sale
Reduced by 22%

£965,000 - Guide Price

2 bedroom apartment for sale

Draycott Place, Chelsea, London, SW...

Big price drop properties in King's Road Area, London
Big Price Drop
5 bedroom terraced house for sale
5,424 sq ft

£19,950,000

5 bedroom terraced house for sale

Chelsea Square, Chelsea, London, SW...

Properties with planning granted in King's Road Area, London
Planning Granted
4 bedroom terraced house for sale
76% below median price

£895,000

4 bedroom terraced house for sale

St. Luke's Street, London, SW3

Low price-per-sq-ft properties in King's Road Area, London
Low Price per Sq Ft
1 bedroom flat for sale
34% below median price

£425,000 - Guide Price

1 bedroom flat for sale

Lots Road, Chelsea, London, SW10

Auction properties in King's Road Area, London
Auction

Achieved vs asking prices

Key takeaway: Buyer's market

Discounts of several percent are typical, providing scope for investors to improve yield.

Headline stats

• Median discount: £65,000

• 1 in 4 properties sell at > £150,000 below asking

• 1 in 10 properties sell at > £215,000 below asking

In percentage terms:

• Median discount of 4.3%

• 25% of properties discounted by > 7.7%

• 10% of properties discounted by > 10.3%

Best places to invest in King's Road Area

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1SW64.9%1.7%£983 / sq ft
2SW104.3%-0.2%£1,256 / sq ft
3SW34.1%-0.4%£1,638 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.