Property investment stats for Kettering, East Midlands

• The area delivers strong rental yields of 5.4%, with the top-performing postcode district achieving 6.0%.
• Affordability is a key draw, as shown by the price-to-income ratio of 5.1, making entry for investors and renters more accessible than in many other regions.
• Liquidity is reasonable, with properties selling in an average of 50 days and a median discount to asking price of £4,972 (the typical achieved discount), giving buyers some negotiating power.

• The 1-year capital growth of -5.2% signals that short-term price performance has changed by a notable margin, which could affect confidence for those seeking quick gains.
• The market is dominated by private renters, sitting in the 74th percentile nationally, which may expose investors to shifts in rental demand or regulatory changes.
• The area has a lower proportion of degree-educated residents (36th percentile) and professionals (33rd percentile), which could influence long-term demand and rental growth.

Looking ahead, Kettering's property market is likely to remain attractive to investors focused on yield and affordability. The strong rental yields of 5.4% and accessible pricing underpin a stable rental sector, even as capital values have changed by -5.2% over the past year.

The relatively high proportion of young adults and families, combined with steady sales volumes, suggests ongoing demand for both sales and rental properties. Investors should remain mindful of the market's exposure to rental sector trends, but the fundamentals point to continued resilience. Overall, Kettering offers a balanced proposition for those willing to look beyond short-term volatility and prioritise long-term income.