Property investment stats for Hertford, East of England
A complete guide to property investment in Hertford.
Last updated: 18 September 2025
Investment summary
Hertford stands out as a well-balanced market, with owner-occupied and private rented housing each making up an average share compared to the rest of Britain. The area attracts a high proportion of professionals and managers — its population in these groups sits in the 82nd percentile — while also drawing in a relatively strong cohort of degree-educated residents. Affordability is mixed: the price-to-income ratio of 6.3 suggests a stretch for some buyers, but not extreme, and the rent-to-income ratio of 23.9% is typical for the region. The median price per square foot is £497 per sq ft, which aligns with the town's appeal to upwardly mobile families and couples.
Liquidity is steady, with annual sales at 516 and homes spending an average of 61 days on the market, indicating a market that is active but not overheated.
Key investment stats for Hertford
Median price per sq ft
£497 / sq ft
Average rental yield
5.1%
Capital growth (1y)
-3.1%
Sales in past year
516
* Property stats calculated for last full calendar year (2024).
Live property stats in Hertford
Live prices in Hertford, East of England
* Extreme prices clipped for legibility
Properties for sale
Median price
£442,500
25% of properties below...
£311,250
75% of properties below...
£670,000
Most expensive property
£3,000,000
Live listings
294
Median days on market
61
Should you invest in Hertford?
Opportunities
- Investors can achieve solid rental returns, with an average yield of 5.1% and the best postcode district delivering 5.3%.
- The area’s high proportion of professionals and managers, in the 82nd percentile, boosts demand for quality rental properties and family homes.
- A median discount of £7,000 (the typical achieved discount) on sales means there is room for negotiation on purchase prices.
Risks
- Capital growth over the past year has changed by -3.1%, and the annualised growth over three years is a modest 0.7%, so short-term appreciation may be limited.
- The price-to-income ratio of 6.3 could make affordability an issue for some buyers, potentially limiting demand at higher price points.
- With a rent-to-income ratio of 23.9%, tenants may feel the pinch if rents rise further, which could affect rental demand or yields.
Outlook
The outlook for Hertford is steady rather than spectacular. Rental yields are healthy, and the professional demographic should underpin ongoing demand for both sales and lettings. However, with capital growth over one year at -3.1% and annualised three-year growth at 0.7%, significant price rises seem unlikely in the short term.
Affordability metrics suggest the market is accessible to many, but not immune to wider economic pressures. Investors should expect stable performance rather than rapid gains, with liquidity and tenant demand remaining reliable as long as the local economy holds its ground.
Property market trends in Hertford
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Live properties in Hertford
Investment properties in Hertford, East of England
£325,000
3 bedroom end of terrace house for sale
Cecil Road, Hertford
£290,000 - Guide Price
2 bedroom apartment for sale
Smeaton Court, Hertford, Hertfordsh...
£185,000 - Guide Price
1 bedroom apartment for sale
Matisse House, Maidenhead Street, H...
£120,000 - Guide Price
1 bedroom retirement property for sale
Chauncy Court, Hertford
£1,200,000 - Fixed Price
5 bedroom character property for sale
North Road, Hertford, Herts.
£2,000,000
4 bedroom detached house for sale
Highfield Road, Hertford
£260,000 - Guide Price
1 bedroom flat for sale
The Spinney, Hertford
Achieved vs asking prices
Key takeaway: Balanced market
Typical discounts are limited but real — expect to achieve a reduction off asking.
Headline stats
• Median discount: £7,000
• 1 in 4 properties sell at > £15,000 below asking
• 1 in 10 properties sell at > £20,250 below asking
In percentage terms:
• Median discount of 1.8%
• 25% of properties discounted by > 2.9%
• 10% of properties discounted by > 3.8%
Best places to invest in Hertford
Top postcodes for rental yield and (annualised) capital growth
Nearby and related areas
Data sources
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.