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Property investment stats for Ashley (New Forest), South East

A complete guide to property investment in Ashley.

Last updated: 18 September 2025

Investment summary

Ashley in the New Forest offers a stable property market with a clear bias towards owner-occupation, as seen in the area’s high owner-occupied housing percentile. The median price per square foot is £422 per sq ft, reflecting a market that’s relatively expensive compared to many other parts of the country, though not out of line with South East trends. Properties tend to remain on the market for 77 days, which is a moderate timeframe and suggests a balanced level of demand and liquidity. The price-to-income ratio stands at 8.4, indicating affordability is a challenge for some buyers, particularly first-timers.

Image of Ashley (New Forest), South East

Key investment stats for Ashley

Median price per sq ft

£422 / sq ft

Average rental yield

-

Capital growth (1y)

-0.2%

Sales in past year

92

* Property stats calculated for last full calendar year (2024).

Live property stats in Ashley

Live prices in Ashley (New Forest), South East

* Extreme prices clipped for legibility

Properties for sale

Median price

£544,500

25% of properties below...

£425,000

75% of properties below...

£699,950

Most expensive property

£3,000,000

Live listings

206

Median days on market

77

Should you invest in Ashley?

Opportunities

  • Investors can benefit from strong rental yields of 5.3% in the top performing postcode district, which is attractive for those seeking income rather than just capital appreciation.
  • The current median asking sale price for a 2-bedroom flat is £197,999, which may appeal to buyers looking for a lower entry point into the market.
  • With the area's high owner-occupier rate and a significant population aged 60 and over (in the 95th percentile), there may be opportunities in downsizer or retirement-focused property.

Risks

  • The 1-year capital growth is -0.2%, which suggests that prices have not moved much recently and short-term gains could be limited.
  • The private rented sector is in the 8th percentile, so rental demand may be lower than in more urban or student-heavy areas.
  • Affordability could be a concern for some buyers, given the price-to-income ratio of 8.4 and relatively high asking prices for family homes.

Outlook

Looking ahead, Ashley’s property market is likely to remain steady rather than spectacular. The area’s appeal to older owner-occupiers means turnover may be slower, but this can also underpin stability. Over the past three years, capital growth has changed by 8.4%, with an annualised rate of 2.7%, so those seeking long-term appreciation may need to be patient.

Rental yields, at 5.3% in the top postcode district, provide a solid income stream for those able to secure tenants. However, with the private rented sector being small and the younger population limited (with those aged 20-40 in the bottom 10th percentile), investors should be realistic about the pace of tenant demand. Overall, the outlook is for slow but steady progress, with the area best suited to cautious, income-focused investors.

Live properties in Ashley

Investment properties in Ashley (New Forest), South East

3 bedroom bungalow for sale
13% below median price

£375,000 - Guide Price

3 bedroom bungalow for sale

Whitley Way, New Milton, Hampshire,...

Properties needing refurbishment in Ashley (New Forest), South East
Needs Refurb
4 bedroom detached house for sale
22% below median price

£573,000 - Offers Over

4 bedroom detached house for sale

Wisbech Way, Hordle, Lymington, SO4...

Priced to sell properties in Ashley (New Forest), South East
Priced to Sell
3 bedroom bungalow for sale
On market for 176 days

£550,000

3 bedroom bungalow for sale

Hare Lane, Hordle, Lymington, Hamps...

Slow to sell properties in Ashley (New Forest), South East
Slow to Sell
3 bedroom detached house for sale
1,280 sq ft

£595,000

3 bedroom detached house for sale

Stopples Lane, Hordle, Lymington, H...

Properties with planning granted in Ashley (New Forest), South East
Planning Granted
1 bedroom apartment for sale
59% below median price

£159,950

1 bedroom apartment for sale

Magnolia House, Ashley, New Milton,...

Low price-per-sq-ft properties in Ashley (New Forest), South East
Low Price per Sq Ft
4 bedroom detached house for sale
48% below median price

£425,000 - Guide Price

4 bedroom detached house for sale

Pinewood Road, Hordle, Lymington, S...

Auction properties in Ashley (New Forest), South East
Auction

Best places to invest in Ashley

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1BH255.3%1.3%£409 / sq ft
2SO413.7%4.1%£491 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.