A complete guide to property investment in Whiteley.
Last updated: 18 September 2025
Whiteley stands out as a family-friendly location with a high proportion of couples and families, reflected in its position in the 99th and 97th percentiles for these household types. The local housing market is dominated by owner-occupiers, with the private rental sector also well-represented. Affordability is a relative strength, with a price-to-income ratio of 4.8 and rent-to-income ratio of 21.0%, making it more accessible compared to many other areas in the South East. The area’s sales market appears relatively liquid, with 167 transactions annually and properties spending an average of 72 days on the market.
Median price per sq ft
£387 / sq ft
Average rental yield
4.9%
Capital growth (1y)
-2.6%
Sales in past year
167
* Property stats calculated for last full calendar year (2024).
Live prices in Whiteley, South East
* Extreme prices clipped for legibility
Median price
£400,000
25% of properties below...
£350,000
75% of properties below...
£560,000
Most expensive property
£5,500,000
Live listings
209
Median days on market
72
Whiteley is likely to remain attractive to families and professionals, given its demographic profile and strong owner-occupation. The combination of stable demand from these groups and a reasonable price-to-income ratio provides a degree of resilience even if short-term capital growth has changed by -2.6%.
Rental investors may continue to find appealing yields, especially in the top-performing districts. However, the local market’s tendency toward negotiated discounts and the recent change in capital growth suggest investors should be prepared for moderate price movement in the near term. Over the next year, Whiteley should offer a balance of income stability and steady, if unspectacular, capital performance.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Whiteley, South East
£900,000 - Offers in Excess of
5 bedroom detached house for sale
Botley Road, Burridge, SO31
£370,000
3 bedroom terraced house for sale
Jerome Street, Whiteley, Fareham, H...
Buyers have some negotiation leverage, but not much.
• Median discount: £5,000
• 1 in 4 properties sell at > £10,000 below asking
• 1 in 10 properties sell at > £13,400 below asking
In percentage terms:
• Median discount of 1.4%
• 25% of properties discounted by > 2.9%
• 10% of properties discounted by > 3.7%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.