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Property investment stats for Whiteley, South East

A complete guide to property investment in Whiteley.

Last updated: 18 September 2025

Investment summary

Whiteley stands out as a family-friendly location with a high proportion of couples and families, reflected in its position in the 99th and 97th percentiles for these household types. The local housing market is dominated by owner-occupiers, with the private rental sector also well-represented. Affordability is a relative strength, with a price-to-income ratio of 4.8 and rent-to-income ratio of 21.0%, making it more accessible compared to many other areas in the South East. The area’s sales market appears relatively liquid, with 167 transactions annually and properties spending an average of 72 days on the market.

Image of Whiteley, South East

Key investment stats for Whiteley

Median price per sq ft

£387 / sq ft

Average rental yield

4.9%

Capital growth (1y)

-2.6%

Sales in past year

167

* Property stats calculated for last full calendar year (2024).

Live property stats in Whiteley

Live prices in Whiteley, South East

* Extreme prices clipped for legibility

Properties for sale

Median price

£400,000

25% of properties below...

£350,000

75% of properties below...

£560,000

Most expensive property

£5,500,000

Live listings

209

Median days on market

72

Should you invest in Whiteley?

Opportunities

  • Strong rental yields are available, with an average of 4.9% and the top postcode district achieving 5.2%.
  • The market has shown positive longer-term growth, with three-year capital gains at 6.0% and annualised growth at 1.9%.
  • Whiteley’s family-oriented demographic profile and high owner-occupation rate could support stable demand for larger properties.

Risks

  • Short-term capital growth has changed by -2.6%, indicating some recent price pressure.
  • The median discount to asking price is £5,000 (the typical achieved discount), suggesting buyers are negotiating on price.
  • The relatively high proportion of owner-occupiers may limit the speed at which rental demand can grow.

Outlook

Whiteley is likely to remain attractive to families and professionals, given its demographic profile and strong owner-occupation. The combination of stable demand from these groups and a reasonable price-to-income ratio provides a degree of resilience even if short-term capital growth has changed by -2.6%.

Rental investors may continue to find appealing yields, especially in the top-performing districts. However, the local market’s tendency toward negotiated discounts and the recent change in capital growth suggest investors should be prepared for moderate price movement in the near term. Over the next year, Whiteley should offer a balance of income stability and steady, if unspectacular, capital performance.

Live properties in Whiteley

Investment properties in Whiteley, South East

5 bedroom detached house for sale
On market for 178 days

£900,000 - Offers in Excess of

5 bedroom detached house for sale

Botley Road, Burridge, SO31

Slow to sell properties in Whiteley, South East
Slow to Sell
3 bedroom terraced house for sale
39% below median price

£370,000

3 bedroom terraced house for sale

Jerome Street, Whiteley, Fareham, H...

Low price-per-sq-ft properties in Whiteley, South East
Low Price per Sq Ft

Achieved vs asking prices

Key takeaway: Balanced market

Buyers have some negotiation leverage, but not much.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £10,000 below asking

• 1 in 10 properties sell at > £13,400 below asking

In percentage terms:

• Median discount of 1.4%

• 25% of properties discounted by > 2.9%

• 10% of properties discounted by > 3.7%

Best places to invest in Whiteley

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1PO155.2%1.6%£375 / sq ft
2SO314.8%2.9%£382 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.