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Property investment stats for Whitby, Yorkshire and The Humber

A complete guide to property investment in Whitby.

Last updated: 18 September 2025

Investment summary

Whitby stands out for its unique demographic profile, with a large proportion of older residents and a high number of single-person households. The property market here is moderately liquid, as homes typically spend 101 days on the market, and sales volumes remain steady at 233 per year. Prices are relatively accessible, with the median price per square foot at £271 per sq ft and a price-to-income ratio of 5.8, suggesting affordability is reasonable compared to many other areas. Rental yields are moderate, with an average of 3.6%, and the top-performing postcode district offers a similar return at 3.6%.

The area is not a hotspot for young professionals or families, as the population aged 20-40 and families household percentiles are both low. Instead, Whitby’s appeal is strongest among retirees and those seeking a quieter lifestyle, which shapes both demand and the types of properties that tend to perform best.

Image of Whitby, Yorkshire and The Humber

Key investment stats for Whitby

Median price per sq ft

£271 / sq ft

Average rental yield

3.6%

Capital growth (1y)

-5.9%

Sales in past year

233

* Property stats calculated for last full calendar year (2024).

Live property stats in Whitby

Live prices in Whitby, Yorkshire and The Humber

* Extreme prices clipped for legibility

Properties for sale

Median price

£259,972

25% of properties below...

£200,000

75% of properties below...

£350,000

Most expensive property

£1,350,000

Live listings

406

Median days on market

101

Should you invest in Whitby?

Opportunities

  • The current median asking sale price for a 3-bedroom house is £265,000, and for a 2-bedroom flat it is £215,000, offering entry points for different investor budgets.
  • Rental demand is supported by a rent-to-income ratio of 21.9%, and the median asking rent for a 2-bedroom flat is £850.
  • Buyers can expect some negotiation power, as the median discount from asking price stands at £5,000 (the typical achieved discount).

Risks

  • The 1-year capital growth has changed by -5.9%, which may signal short-term price volatility or cooling demand.
  • The area has a low proportion of degree-educated residents and professionals, with both percentiles under 20, which could affect long-term growth potential.
  • Liquidity is average, with homes typically spending 101 days on the market, so quick resales may not be guaranteed.

Outlook

Looking ahead, Whitby’s property market is likely to remain stable, shaped by its older demographic and limited influx of younger families or professionals. The three-year capital growth of 14.9% and annualised growth of 4.7% indicate a solid track record, even if short-term performance has recently changed by -5.9%.

Affordability remains a relative strength, with the price-to-income ratio at 5.8, and moderate asking prices for both houses and flats. Investors should expect steady, rather than spectacular, returns, with rental yields around 3.6% and some room for negotiation on sale prices. The market will likely continue to appeal to downsizers and retirees, rather than those seeking rapid growth or high rental demand from young professionals.

Live properties in Whitby

Investment properties in Whitby, Yorkshire and The Humber

2 bedroom apartment for sale
44% below median price

£135,000 - Guide Price

2 bedroom apartment for sale

Argyle Road, Whitby, YO21

Properties needing refurbishment in Whitby, Yorkshire and The Humber
Needs Refurb
3 bedroom apartment for sale
On market for 177 days

£250,000 - Guide Price

3 bedroom apartment for sale

Apartment 3, 14 Silver Street, Whit...

Slow to sell properties in Whitby, Yorkshire and The Humber
Slow to Sell
1 bedroom apartment for sale
Reduced by 13%

£120,000

1 bedroom apartment for sale

Fairways Court, Upgang Lane, Whitby...

Big price drop properties in Whitby, Yorkshire and The Humber
Big Price Drop
4 bedroom detached house for sale
1,404 sq ft

£430,000 - Guide Price

4 bedroom detached house for sale

51 Love Lane, Whitby

Properties with planning granted in Whitby, Yorkshire and The Humber
Planning Granted
8 bedroom character property for sale
49% below median price

£550,000 - Guide Price

8 bedroom character property for sale

Woodside Villa, Whitby

Low price-per-sq-ft properties in Whitby, Yorkshire and The Humber
Low Price per Sq Ft
2 bedroom flat for sale
46% below median price

£99,995 - Guide Price

2 bedroom flat for sale

1 East Terrace, WHITBY, North Yorks...

Auction properties in Whitby, Yorkshire and The Humber
Auction

Achieved vs asking prices

Key takeaway: Balanced market

Typical discounts are limited but real — expect to achieve a reduction off asking.

Headline stats

• Median discount: £5,000

• 1 in 4 properties sell at > £9,838 below asking

• 1 in 10 properties sell at > £18,725 below asking

In percentage terms:

• Median discount of 2.2%

• 25% of properties discounted by > 4.3%

• 10% of properties discounted by > 5.7%

Best places to invest in Whitby

Top postcodes for rental yield and (annualised) capital growth

Rank
Postcode
Yield
Capital growth
Median £/sq ft
1YO213.6%5.4%£280 / sq ft
2YO22-4.9%£288 / sq ft

Data sources

GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:

  • HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.

  • Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.

  • Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.

  • GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.

  • Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.

  • HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.

Data is updated continuously, matched across sources and rigorously validated.