A complete guide to property investment in Whitby.
Last updated: 18 September 2025
Whitby stands out for its unique demographic profile, with a large proportion of older residents and a high number of single-person households. The property market here is moderately liquid, as homes typically spend 101 days on the market, and sales volumes remain steady at 233 per year. Prices are relatively accessible, with the median price per square foot at £271 per sq ft and a price-to-income ratio of 5.8, suggesting affordability is reasonable compared to many other areas. Rental yields are moderate, with an average of 3.6%, and the top-performing postcode district offers a similar return at 3.6%.
The area is not a hotspot for young professionals or families, as the population aged 20-40 and families household percentiles are both low. Instead, Whitby’s appeal is strongest among retirees and those seeking a quieter lifestyle, which shapes both demand and the types of properties that tend to perform best.
Median price per sq ft
£271 / sq ft
Average rental yield
3.6%
Capital growth (1y)
-5.9%
Sales in past year
233
* Property stats calculated for last full calendar year (2024).
Live prices in Whitby, Yorkshire and The Humber
* Extreme prices clipped for legibility
Median price
£259,972
25% of properties below...
£200,000
75% of properties below...
£350,000
Most expensive property
£1,350,000
Live listings
406
Median days on market
101
Looking ahead, Whitby’s property market is likely to remain stable, shaped by its older demographic and limited influx of younger families or professionals. The three-year capital growth of 14.9% and annualised growth of 4.7% indicate a solid track record, even if short-term performance has recently changed by -5.9%.
Affordability remains a relative strength, with the price-to-income ratio at 5.8, and moderate asking prices for both houses and flats. Investors should expect steady, rather than spectacular, returns, with rental yields around 3.6% and some room for negotiation on sale prices. The market will likely continue to appeal to downsizers and retirees, rather than those seeking rapid growth or high rental demand from young professionals.
Average yield (%)
* 2025 data for YTD
Median price per sq ft (£/sq ft)
* 2025 data for YTD
Investment properties in Whitby, Yorkshire and The Humber
£135,000 - Guide Price
2 bedroom apartment for sale
Argyle Road, Whitby, YO21
£250,000 - Guide Price
3 bedroom apartment for sale
Apartment 3, 14 Silver Street, Whit...
£120,000
1 bedroom apartment for sale
Fairways Court, Upgang Lane, Whitby...
£430,000 - Guide Price
4 bedroom detached house for sale
51 Love Lane, Whitby
£550,000 - Guide Price
8 bedroom character property for sale
Woodside Villa, Whitby
£99,995 - Guide Price
2 bedroom flat for sale
1 East Terrace, WHITBY, North Yorks...
Typical discounts are limited but real — expect to achieve a reduction off asking.
• Median discount: £5,000
• 1 in 4 properties sell at > £9,838 below asking
• 1 in 10 properties sell at > £18,725 below asking
In percentage terms:
• Median discount of 2.2%
• 25% of properties discounted by > 4.3%
• 10% of properties discounted by > 5.7%
Top postcodes for rental yield and (annualised) capital growth
GeoGlider calculates property investment stats by blending official and proprietary datasets. Here's a quick overview of key sources and how we use them:
HM Land Registry: Property transaction and sold-price records for England & Wales used to calculate historical capital growth, price levels and comparables.
Office for National Statistics (ONS): Demographic and economic indicators for the UK, including Census 2021, supporting area profiling and market context.
Ordnance Survey: Authoritative UK geospatial data powering accurate boundaries, roads and terrain for mapping and spatial analysis.
GeoProp: Our proprietary AI pipeline that processes millions of property listings to extract rich features and live market signals.
Department for Levelling Up, Housing & Communities: Energy Performance Certificate (EPC) scores and property floor areas.
HM Revenue & Customs (HMRC): Household income and employment data to understand local affordability and economic conditions.
Data is updated continuously, matched across sources and rigorously validated.